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This book brings a new perspective of the United States, which arose from the necessity to overcome both uncritically admiring as well as uncritically condemning approaches. This new approach is based on a deeper understanding of the inner diversity, contradictions and quarrels within American politics and society. This offers unexpected possibilities of transatlantic cooperation in new areas and enriches the public debate about the course of the Czech Republic. It is necessary to awaken from the American dream to be able to clearly see the United States as important inspiration, whether positive or negative. In addition, the book aims to point out possibilities offered by the renaissance of territorial studies as an approach to examining the world around us, which is able to combine historical, political, economic, social and cultural approaches when answering serious and complex questions. This knowledge in different territorial contexts can significantly help us in making our own choices, both those made on a daily basis as well as the important and critical ones

The publication is the result of a three-year observation of Czech companies' relation to quality, particularly their awareness of the fact that the quality of their products is a factor of competitiveness of the entire enterprise. The research was carried out using a questionnaire survey in companies in selected sectors. Based on the research of relevant specialized literature, research questions were formulated in the field of product quality, product quality monitoring and control, degree of customer satisfaction, and competitive advantages and disadvantages. Partial analyses were carried out from 2008 to 2010, and only those questions that remained completely unchanged in the individual reporting periods were subjected to mutual comparison. In addition to the survey, the financial indicators of the individual participating companies were analyzed in each year. This enabled the authors to monitor the situation of the company not only in the context of issues of quality, but also relate the results of this survey to their actual financial success. To split the businesses into two groups according to their financial performance five indicators selected on the basis of the research literature and experience with previous similar studies on a similar subject were used