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Purpose
– The internal resources of a firm should not be regarded as the only source of innovation; organizations need to look at the external sources which can contribute greatly. This can happen through the recent development in technologies and the emergence of social media; such advancements have empowered consumers to have social interaction with their peers in online communities. As a source of generation of innovative ideas, company-based communities have not received enough attention, although they are strong drivers for co-creation of value by customers. Easy online communication channels, facilitated through online communities, have developed open innovation as an attractive means of customer involvement in value creation. However, literature in this area is devoid of empirical research on the way consumers can participate in open innovation communities using Web 2.0 technologies. The paper aims to discuss these issues.


Design/methodology/approach
– This paper, therefore, looks at the opportunities offered by social media to firms for open innovation in the context of new product development (NPD). The study is based on social support theory and the concept of social media generating open innovation; a model for the research has thus been proposed. The model has been tested using partial least square through an online questionnaire.


Findings
– The results indicate that social media is a cost-efficient way for firms to look at external sources of innovation, specifically in NPD. Online communities, developed specifically for new products, can support the innovation process for the business sector. The paper discusses the results of this empirical research and has some practical implications for practitioners in this field.


Originality/value
– The study indicate that social media empower individuals to come online, get involved in social interaction and share their experiences about a new product with other peers in the network. Social media and informational support, as social capital of online communities, both have influence on participation of individuals in the online communities of open innovation for NPD.

"This book explores the potential of Web 2.0 and its synergies with the Semantic Web and provides state-of-the-art theoretical foundations and technological applications"--Provided by publisher

Part 7: e-Government and Civic Engagement ; International audience ; Public administration has endured signification transformation over the last decade enabled largely through Information and Communication Technology. In recent times, second generation web technologies (Web 2.0) such as social media and networking sites are increasingly being used by governments for its digital activities ranging from public relations to knowledge management. However, as Web 2.0 technologies are more interactive than the traditional models of information provision or creation of digital services, these technologies have brought about a new set of opportunities and challenges to those government authorities. This study draws on the extant literature to examine the opportunities that Web 2.0 technologies offer to public authorities and the challenges they may need to overcome when integrating these technologies into their work practices.

The present research intends to analyze the maturity of the use of Web 2.0 technologies in the Portuguese bank sector, trying to determine which one of these institutions is more present in social networks and best practices. Technological change is the major cause of most of the changes that have taken place worldwide, from cultural, social, political, economic, personal and even psychological changes. It was determined as a general objective: to identify what is the information that different institutions put in the most popular social networks (i.e. Facebook, LinkedIn and twitter). In order to integrate research in the field of study, the several interactions of the institution and the clients in the Web 2.0 were regularly analyzed; in this case, the Facebook official page of the institution and the aggregated pages of the same social network that can assume the same role of direct contact between the institutional image and the clients and users.

Testimony issued by the Government Accountability Office with an abstract that begins ""Web 2.0" technologies--such as Web logs ("blogs"), social networking Web sites, video- and multimedia-sharing sites, and "wikis"--are increasingly being utilized by federal agencies to communicate with the public. These tools have the potential to, among other things, better include the public in the governing process. However, agency use of these technologies can present risks associated with properly managing and protecting government records and sensitive information, including personally identifiable information. In light of the rapidly increasing popularity of Web 2.0 technologies, GAO was asked to identify and describe current uses of Web 2.0 technologies by federal agencies and key challenges associated with their use. To accomplish this, GAO analyzed federal policies, reports, and guidance related to the use of Web 2.0 technologies and interviewed officials at selected federal agencies, including the Department of Homeland Security, the General Services Administration, and the National Archives and Records Administration."

This article seeks to demonstrate how social studies has come to be an all-inclusive subject: it has become supersized. When supported by Web 2.0 technology, social studies enables students to address multifaceted problems that require the deep understanding necessary to arrive at both wise and timely solutions. We discuss how curriculum integration and emerging technology applications can support the supersizing of social studies. Two instructional projects and two instructional tools are presented as examples of how social studies can be supersized through the use of Web 2.0 technologies.

Yes ; Second generation web-based technologies (Web 2.0) such as social media and networking sites are increasingly being used by governments for activities ranging from open policy making to communication campaigns and customer service. However, this in turn has brought about additional challenges. By its very nature, Web 2.0 technologies are more interactive than the traditional models of information provision or creation of digital services. Such technologies open up a new set of benefits, costs and risks to those government authorities who make use of these social and digital media to enhance their work. This study draws on the extant literature together with an in-depth qualitative case enquiry to propose an emergent framework for evaluating the intra-organisational use of Web 2.0 technologies and its impact on local government. The study findings identified additional four factors (i.e. benefits: intra-marketing, informal engagement, costs: workload constraints and risk: integration with other systems) as part of the evaluation criteria which have not previously been discussed in the existing literature surrounding the context of Web 2.0 use in local government. The study concludes that a combined analysis of the evaluation and impact assessment factors, rather than one particular approach would better assist decision makers when implementing Web 2.0 technologies for use by public administration employees.