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Résumé La concentration est devenue importante ces vingt dernières années, particulièrement pour les magazines. Cet article a pour objectif d'analyser l'influence de cette structure de marché sur la diversité de la production d'une part et sur les formes de mobilisation de la main-d'œuvre (titulaires ou pigistes) d'autre part. À partir d'une série d'entretiens et de questionnaires réalisés auprès de journalistes français, nous concluons à l'influence ambiguë du recours à la pige sur la diversité des titres et de leur contenu.

Purpose
– The purpose of this paper is to explore the phenomenon of dress codes in professions. Since they can be considered as carriers of both organizational communication and individual identity, they will be central in professions as communities and through the professionalization process. Therefore, we will ask the following question: what is the role of understanding and complying with dress codes in becoming a professional?


Design/methodology/approach
– The empirical study consists in a series of ethnographic interviews and observations aiming at understanding dress codes' roles and dynamics in financial professions.


Findings
– Exploring dress codes in three typical professions in finance, we have discovered that they also are mediums of communication within the group, strengthening a certain aesthetic sense of belonging and of presenting the self.


Originality/value
– In this, becoming a professional can be understood as an aesthetic experience through which all senses are involved. Considering professions as being also aesthetic communities shifts the focus – or rather enlarges it – toward symbolic, corporeal and sensorial elements.