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Why Use YouTube for Marketing? -- YouTube Terms & Definitions -- Setting Up Your YouTube Channel -- Becoming a YouTube Partner -- Creating a Playlist -- Creating Compelling Videos -- Types of Videos -- Uploading Your Video -- How to Make Your Video Findable -- Using Annotations -- Promoting Your Video -- Creating Calls to Action -- Understanding YouTube Analytics -- Creative Uses of YouTube Videos

INTRODUCTION -- LEARNING -- BIOLOGICAL BASIS OF PSYCHOLOGY -- STRESS & HEALTH -- SENSATION & PERCEPTION -- MEMORY -- LANGUAGE, THINKING, INTELLIGENCE & CREATIVITY -- DEVELOPMENT -- SOCIAL PSYCHOLOGY -- GENDER & SEXUALITY -- MOTIVATION & EMOTION -- PERSONALITY -- CONSCIOUSNESS -- ABNORMAL BEHAVIOR -- TREATMENT & THERAPY -- APPLIED PSYCHOLOGY

Statistics -- Basic Definitions -- Frequency Distribution -- Measures of Central Tendency -- Measures of Dispersion -- Graphing Techniques -- Probability -- Random Variables -- Continuous Random Variables -- Statistical Interference -- Biased & Unbiased Estimators -- Standard Error of the man -- Hypothesis Testing -- Central Limit Theorem -- Inference for Population Mean Using the Z-Statistic -- Table A Normal Curve Areas -- Inference for Population Mean Using the t-Statistic -- Table B Critical Values of t -- Confidence Intervals -- Comparing Population Means -- Comparing Variances -- Analysis of Variance -- Proportions -- Correlation -- Chi-Square Tests -- Chi-Square Tests continued -- Hypothesis Test for Linear Correlation -- Regression -- Simple Linear Regression -- Significance of a Regression Model -- Linear Determination -- Residuals

What Kind of Country is the United States? -- The Three Branches of the Federal Government -- The Legislative Branch -Congress -- The Executive Branch - President & Vice President -- The Judicial Branch - Supreme Court -- The Constitution & the Bill of Rights -- How a Bill Becomes a Law -- The Political Party System -- Bureaus, Agencies & Organizations -- Post-9/11 Government.

OVERVIEW -- SUPPLY & DEMAND -- SHIFTS IN THE SUPPLY & DEMAND CURVES (IMPACT ON EQUILIBRIUM) -- CONSUMER CHOICE & PREFERENCE -- BUDGET LINE -- ELASTICITY -- PRICE ELASTICITY OF DEMAND -- ELASTICITY & REVENUE -- ELASTICITY & TAX BURDEN -- ELASTICITY AS A DESCRIPTOR -- CROSS-PRICE ELASTICITY -- INCOME ELASTICITY OF DEMAND -- CONSUMER SURPLUS & PRODUCER SURPLUS -- PRODUCTION THEORY -- COSTS IN THE SHORT RUN -- COSTS IN THE LONG RUN -- PERFECT COMPETITION -- MONOPOLY -- CHARACTERISTICS -- MONOPOLY PROFIT MAXIMIZATION -- MONOPOLY & EFFICIENCY -- PRICE DISCRIMINATION -- NATURAL MONOPOLY -- MONOPOLISTIC COMPETITION -- OLIGOPOLY -- ANTITRUST POLICY -- RESOURCE MARKETS -- WAGE DETERMINATION -- EXTERNALITIES