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Chapter 1: Introduction: A Theoretically Oriented Practice -- Part I: Grounds for sociocultural anthropology: USA, UK, FR, IT -- Chapter 2: Ethnography before ethnography. Genesis and developments of field research in North America -- Chapter 3: Before and after Science: Radcliffe-Brown, British social anthropology and the problem of the relationship between fieldwork methods, ethnography and theory -- Chapter 4: "Ethnography in France". Ethnographic practices and theories from Marcel Mauss to Marcel Griaule -- Chapter 5: The Structural Formula of the Team. Reflections on the Ethnographic Method of Ernesto de Martino -- Part II. Anthropology (Theory) vs Ethnography (Fieldwork) -- Chapter 6: Illusion of immediate knowledge (immediacy) or spiritual exercise? The dialogic exchange and the Pierre Bourdieu's ethnography -- Chapter 7: "A conspiracy of silence": George Balandier and the study of African slavery and post-slavery -- Chapter 8: The Bridge and the Dance: Situational Analysis in Anthropology -- Chapter 9: Politics within Cultural and Social Anthropology -- Chapter 10: Stumbling blocks. The irruption of the interpretive approach in twentieth century anthropology -- Part III. Visual, Dialogical, Sensorial, Multi-sited ethnography -- Chapter 11: The anthropologist's eye: Ethnography, visual practices, images -- Chapter 12: Dennis and Barbara Tedlock. The dialogic turn in anthropology -- Chapter 13: Embodiment and Ethnography -- Chapter 14: Exploring Mobility through Mobility. The Challenges of Multi-sited Ethnography from Marcus and Hannerz to nowadays -- Part IV: Deconstructions -- Chapter 15: Participant observation. The personal commitment in native life: A problematic methodological topos -- Chapter 16: The Weberian line of anthropology: George E. Marcus from Writing Culture to Design -- Chapter 17: Making the Invisible ethnography Visible. The peculiar relationship between Italian anthropology and feminism -- Chapter 18: Beyond the field: literature, theory and ethnographic writing.