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In this article we develop a model of individual choice to study the determinants of faculty members allocation of effort between interactive and non interactive activities. This model is tested by using censored and discrete choice econometric models to estimate optimum effort allocated to interactive activities and real interaction. We conclude, first, that individual responds to non-monetary rather than monetary incentives and to the difficulty of producing non-interactive rather than interactive knowledge. Second, we detect the possible existence of rationing, since optimum effort and real interaction depend on different variables.