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In this paper, we provide a large-scale analysis of the display ad ecosystem that supports low-credibility and traditional news sites, with a particular focus on the relationship between retailers and news producers. We study this relationship from both the retailer and news producer perspectives. First, focusing on the retailers, our work reveals high-profile retailers that are frequently advertised on low-credibility news sites, including those that are more likely to be advertised on low-credibility news sites than traditional news sites. Additionally, despite high-profile retailers having more resources and incentive to dissociate with low-credibility news publishers, we surprisingly do not observe a strong relationship between retailer popularity and advertising intensity on low-credibility news sites. We also do not observe a significant difference across different market sectors. Second, turning to the publishers, we characterize how different retailers are contributing to the ad revenue stream of low-credibility news sites. We observe that retailers who are among the top-10K websites on the Internet account for a quarter of all ad traffic on low-credibility news sites. Nevertheless, we show that low-credibility news sites are already becoming less reliant on popular retailers over time, highlighting the dynamic nature of the low-credibility news ad ecosystem.

Existing studies of social movement organizations (SMOs) commonly focus only on a small number of well-known SMOs or SMOs that belong to a single social movement industry (SMI). This is partially because current methods for identifying SMOs are labor-intensive. In contrast to these manual approaches, in our article, we use Twitter data pertaining to BlackLivesMatter and Women's movements and employ crowdsourcing and nested supervised learning methods to identify more than 50K SMOs. Our results reveal that the behavior and influence of SMOs vary significantly, with half having little influence and behaving in similar ways to an average individual. Furthermore, we show that collectively, small SMOs contributed to the sharing of more diverse information. However, on average, large SMOs were significantly more committed to movements and decidedly more successful at recruiting. Finally, we also observe that a large number of SMOs from an extensive set of SMIs, including Occupy Wall Street, participated in solidarity or even as leaders in BlackLivesMatter. In comparison, few SMIs participated in Women's movement.

In studies of misinformation, the distinction between high- and low-credibility publishers is fundamental. However, there is much that we do not know about the relationship between the subject matter and timing of content produced by the two types of publishers. By analyzing the content of several million unique articles published over 28 months, we show that high- and low-credibility publishers operate in distinct news ecosystems. Bursts of news coverage generated by the two types of publishers tend to cover different subject matter at different times, even though fluctuations in their overall news production tend to be highly correlated. Regardless of the mechanism, temporally convergent coverage among low-credibility publishers has troubling implications for American news consumers.