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The quality and varietal purity of seeds is one of the crucial factors in determining the consumer value of any end product. Sowing with high-quality seeds ensures a successful harvest in the future. The purpose of this study was to determine the state (formation and development) of competition in the market for certification of plant variety seeds. The main methods used in the study are statistical analysis, comprehensive assessment, deduction, abstraction, forecasting, historical, and tabular methods. This study investigated the state of competition of subjects of appraisal activity by six objective indicators, analysed their material and technical base, and human potential. The market for seed certification services is a market with limited access and should be characterised as an oligopoly. This market is represented by entities of different forms of ownership and management, it is competitive in determining seed quality and virtually monopolistic in determining varietal properties. Fluctuations in the cost of services are insignificant (15%) and are not currently the main criterion for seed producers when choosing an organisation that conducts seed certification. The present paper was the first to determine the total market capacity in terms of volume and value, and to present possible ways of its growth, which is the practical value of this study. The data presented in this study can be used by other researchers in their scientific work related to this market or agriculture. The findings may also be required by government officials or businesses operating in the market.

The purpose of the article is to analyze the state of competition in the market of varieties and the market of seeds of wheat varieties of soft winter domestic selection in Ukraine. Research methods. The research methodology is based on an integrated approach to studying the state of competition and competitive advantages. The following methods were used: statistical and economic in determining the role of individual applicants in the formation of supply on the market of varieties; graphic and tabular - for visual display of the results of scientific research. Research results. It has been determined that the subjects of seed production in different markets, markets for seeds of varieties and markets for varieties, act in different roles. The methods of commercialization of varieties as objects of intellectual property have been determined. Based on the results of the grouping of varieties according to the volume of seed production, six varieties of leaders were identified in terms of distribution in the fields of agricultural producers. A group of originators holding leading positions in the varieties markets has been formed, a forecast of changes in the near future has been made and such changes are justified among the leaders. The total number of entities that form the supply in the markets of varieties and seeds of varieties, the total volume of supply of seeds in the context of varieties, categories and geography of its production have been determined. Based on the analysis of the situation in the regional markets for seeds of soft winter wheat varieties, it was concluded that it is extremely variegated, both in terms of demand, real demand and actual supply in the context of regions. The influence of private selection on the market of varieties and seeds of varieties has been determined. Scientific novelty. The study made it possible to determine the peculiarities of competition in the markets of varieties and seeds of wheat varieties of winter soft domestic selection. The issues of the market of varieties as objects of intellectual property were further developed. Practical significance. The results of the study can be used by domestic scientific institutions to promote their own varieties, organize marketing work for realizing a real impact on the market of varieties and seeds of varieties. Tabl.: 4. Refs.: 14.