The Need to Reconsider Societal Marketing
In: Professionals' Perspectives of Corporate Social Responsibility, p. 119-133
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In: Professionals' Perspectives of Corporate Social Responsibility, p. 119-133
This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for s.
Preface -- Acknowledgements -- Publisher's acknowledgements -- What is organizational behaviour? -- Diversity in organizations -- Attitudes and job satisfaction -- Personality and values -- Perception, individual decision making and creativity -- Motivation concepts -- Motivation : from concepts to applications -- Emotions and moods -- Foundations of group behaviour -- Understanding work teams -- Communication -- Leadership -- Power and politics -- Conflict and negotiation -- Foundations of organization structure -- Organizational culture -- Human resource policies and practices -- Organizational change and stress management -- Endnotes -- Glossary -- Indexes
In: Journal of hospitality & leisure marketing: the international forum for research, theory & practice, Volume 14, Issue 1, p. 49-73
ISSN: 1541-0897