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PurposeThe purpose of this paper is to identify the factors that may influence a consumer to pay a premium for a product or service communicating ethical information.Design/methodology/approachA survey was administered to 77 subjects and a conceptual model of five specific inter‐related constructs was tested using LISREL.FindingsThere is a sequence of events that leads consumers to be willing to pay a premium for a product communicating ethical information. This sequence starts with the need for information which, in turn, leads to socially responsible behavior and social sacrifice and, finally, to the intention to pay a premium. Importantly, this sequence is positively moderated by monetary resources available to spend in the category.Research limitations/implicationsTo increase generalizability, this study should be replicated among other sample compositions and for additional products and/or services.Practical implicationsThe research details the multi‐step consumer decision‐making process that marketers need to understand in order to market a premium priced product that delivers a social benefit.Originality/valueSocially responsible behavior is not sufficient by itself for a consumer to pay a premium for a product communicating ethical information. Rather, socially responsible behavior leads to a willingness to make a sacrifice which then leads to intentions to pay a premium price.

The Companion is organized into two sections, each one of which reflects the developments of the Anglo-American Analytic and the Continental European philosophical traditions respectively. An appendix presents the main accomplishments of non-Western philosophies in the same time frame. Each section discusses the main movements and fields of the discipline throughout the century. The authors have maintained a balance between the historian's commitment to breadth and accuracy with the commitment of the systematic philosopher to the engaged point of view and to critical reflection. The result is a distinctive reference book made up of a series of philosophical studies -an invaluable companion to anyone who is searching for a panoramic but also reliable and challenging presentation of the philosophical ideas which shaped the last century