More Sex, Lies and the Ballot Box: Another 50 things you need to know about elections
Praise -- Title Page -- Contents -- Foreword -- Introduction -- List of contributors -- Chapter 1: The failure of a generation: the polling debacle of 2015 -- Chapter 2: Mondeo meh: the myth of target voters -- Chapter 3: The (mostly) pre-baked cake: polls and votes -- Chapter 4: Turn over, tune out and log off: the irrelevance of campaigns -- Chapter 5: We don't do God? Religion and vote choice in Britain -- Chapter 6: All swingers now? The rise and rise of the British swing voter -- Chapter 7: Racism at the ballot box: ethnic minority candidates -- Chapter 8: Apathy or alienation? The mystery of the missing young voters -- Chapter 9: Like bears do: turnout and the weather -- Chapter 10: The ghosts of Gower: death and voting -- Chapter 11: On the attack: the role of negative campaigning -- Chapter 12: Positive abstention: supporting none of the above -- Chapter 13: More politics, less voting: the internet paradox -- Chapter 14: Racing certainties: the value of political gambling -- Chapter 15: Why Labour needs a lot of earthquakes: Britain's vanishing marginal seats -- Chapter 16: Guess who's coming to dinner? Romance across party lines -- Chapter 17: Playing on home turf: the importance of issue ownership -- Chapter 18: More similar than you think: parallel publics and the issue agenda -- Chapter 19: They only have themselves to blame: immigration and political legitimacy -- Chapter 20: Neither loved nor trusted: British political parties -- Chapter 21: A growing class divide: MPs and voters -- Chapter 22: When do women vote for women? The role of gender ideology -- Chapter 23: Effective but unpopular? Gender quotas -- Chapter 24: Neither Arthur nor Martha: gender identities -- Chapter 25: Immigration or visibility? Ethnic minority representation -- Chapter 26: Worse than estate agents: the problem of political trust