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In recent years domestic institutional investors have shown growing interest in the science of technical analysis of the financial assets. Qualified application of the methods of technical analysis significantly simplifies the process of making decisions under conditions of formation and management of investment portfolio. One of the most popular tools of technical analysis is the so called "moving averages". The aim of the article is the research by methods of technical analysis into the application of the "moving average" indicator on the world's stock markets in modern conditions with the aim of improving efficiency of investment in the shares of international corporations. The main types of moving averages are considered, the main principle of their calculation and the principle of the use in the systems of investment. We studied the peculiarities of investment by the system with two (R. Donchian) and three (R. Allen) moving averages. The advantage of investing by the system of R. Allen was proven, based on the application of three (4–, 9– and 18–period) moving averages, over the system of R. Donchian, and its highest efficiency. The system of investing of R. Allen can be recommended for practical implementation by investment managers in the management of investment portfolio. Further studies of this problem are advisable to carry out in the direction of the study of the use of different periods in calculating moving averages, first, depending on the used tactics of investment and, second, for different groups of shares.

Nowadays the multinational corporations due to direct foreign investments constantly enhance their impact on both international economic relations and the competitiveness of the national economy. Inflows of investment capital serve as the basis for development of the infrastructure of the territory and production while attracting foreign technologies increases competitiveness of domestic products in foreign markets. The purpose of writing this article is to determine the investment strategies of TNC when entering the Ukrainian market, as well as general trends of attracting foreign direct investments that influence the investment attractiveness of Ukraine. Research methods are analysis and synthesis, comparison. Based on the comparison of the data on the dynamics of volume of foreign investment in the economy of Ukraine and other countries of the world we analyzed the peculiarities of attracting foreign direct investment in Ukraine. The sectoral structure of foreign direct investment was explored and the trends specific to the major types of economic activity were determined. According to the data of analyzed scientific materials it was determined that the overwhelming part of the capital of foreign TNC is concentrated in the food and tobacco industry, trade, finance, real estate operations, i.e. in the areas with high turnover of capital and secured markets. In addition, a negative trend of decrease in the inflow of foreign capital in the real sector of economy was discovered. The paper considers the criteria, according to which Ukraine is attractive for the activities of TNC, and the factors that reduce the competitive advantage were also taken into account. Scientific novelty of the work is in determining the characteristics of the current development of investment processes in Ukraine, as well as the substantiation of the necessity of studying the aspects of TNC investment activities to attract foreign investments into the economy of the country on mutually beneficial conditions. The practical significance of the work is in that providing appropriate measures to improve the investment climate will allow by rational approach obtaining a number of competitive advantages, related to functioning of foreign corporations on its territory. Further research will tackle government programs to create appropriate legislation with regulation of incentives to attract foreign TNC and the system of the shock absorbers against possible negative consequences of transnationalization.