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This exploratory, qualitative and descriptive study aims to find out critical success factors in restaurant operations and identify measures of success. Ten restaurants in Jeddah were approached to collect data through face to face semi-structured interviews. The purpose of interviews was to explore their experiences and insights into core factors contributing to the practice of their success. Responses from the restaurants' operators were used to analyze critical factors responsible for their success. Strategy, marketing, menu, and staffing issues were considered in assessing the critical factors contributing to success in restaurant operations.

The essential aspect of Smart tourism is that it is transforming as a result of the digital revolution. The advancement of new technology has resulted in remarkable digital transformations in the tourist industry. Tourism was one of the most affected sectors during the ongoing pandemic situation. The sector is in need of drastic strategic decisions focusing on Tourist locations, complexes, goods, business experiences, and ecosystems as these are continuously evolving. This involves establishing and growing new business partnerships, business models, and capabilities in the tourist industry. The research aim is to analyse the role of smart tourism in emerging countries with a special focus on Uzbekistan and its challenges and to use a conceptual approach and focus on the travel and tourism business. Our study aims to identify the relationship between trust and Smart tourism dissemination in digital marketing through the lens of the theory of mind (ToM). ToM plays a mediating role in enhancing the image of a smart destination and consequently improves tourists' behavioral intentions. The study findings have revealed that there exists a significant role in tourism innovations and their advantages and barriers in developing countries.