Decidiendose por el mal menor. El rol de las emociones en las elecciones peruanas del 2006
In: Psicologia politica, Issue 37, p. 47-70
ISSN: 1138-0853
The aim of this paper is to identify emotions that a group of young middle-class voters from Lima, expressed toward a probable victory of Lourdes Flores, Ollanta Humala & Alan Garcia during 2006 presidential elections in Peru. To accomplish this objective, two samples were recruited: one before the elections, & the other after them. Results suggest, taking into consideration biases introduced during sampling, that Flores was associated to positive emotions in both groups. On the other side, Ollanta Humala & Alan Garcia were associated to negative emotions. Specifically, Humala's participation was considered more threatening than Garcia's candidature. Results are discussed analyzing the role played by mass media during the elections. Also discussed are how right-wing authoritarianism (RWA) & social dominance orientation (SDO) influence emotional responses towards each candidate. Adapted from the source document.