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The authors describe how school leaders at seven sites where school shootings occurred engaged in surface and deep acting, two forms of emotion work (Hochschild, 1983, 1990) in response to their understanding about what feelings were appropriate or inappropriate in crisis situations. Data are drawn from three qualitative studies over a 9-year period. Analyses of data regarding emotion work yield four lessons for school crisis leadership: (a) personal definitions of leadership guided responses to the shooting, (b) the extent that the crisis changed leaders' work, (c) the high personal toll paid by leaders, and (d) the change in the sense of what is possible. Ideas about leadership and emotion, including display rules, are culturally bound, which has implications for leadership training, development, and policy changes in schools.