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Intro -- Contents -- Series Foreword -- Acknowledgments -- Introduction -- Prologue: 1840- William Henry Harrison -- 1 1960-John F. Kennedy -- 2 1964-Barry Goldwater -- 3 1968-Richard M. Nixon -- 4 1980-Ronald Reagan -- 5 1992-Bill And Hillary Clinton -- 6 2000-George W. Bush -- Bibliographic Essay -- Index.

Seventeen of the most widely seen and heard speakers in history all have one thing in common: they were all seen and heard while engaged in national political debates as they sought the two highest offices Americans can bestow upon their countrymen. This book focuses on the most recent four of these individuals-Clinton, Dole, Gore, and Kemp-and the rhetorical centerpieces of their respective campaigns, the 1996 political campaign debates. This text explores the factors motivating the candidates to debate, the goals of each candidate in debating, the rhetorical strategies, and the effects of pa

This revised and updated edition remains the only book-length rhetorical analysis of national political debates from 1960 to the present. The contributors, all rhetorical critics, answer important questions about political debating in the United States, including: Why is the press involved in political debates? Why are debates likely to be an enduring part of our presidential campaigns? Why are some candidates successful as debaters while others are not? Chapter authors offer insight into the goals commonly shared by political debaters and the rhetorical strategies most frequently used by nati

I first met Judi in the academic year 1971-1972. I had been hired a year earlier by Miami University, Oxford, Ohio, and Judi's husband, Jimmie Trent, was hired that year to chair my department. Judi found a position at the University of Dayton and commuted there from Oxford. Our friendship and our regular revision of our book kept Judi and me in constant contact as did many other projects and many mutual friends. Over the years we got to know each other very well. What began largely as a professional friendship grew into a personal one as well. While I have always considered Judi to be an excellent researcher and writer, I am most pleased to call Judi a good friend.