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Taking an interdisciplinary and global, intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. Cutting across the many dimensions of social media, from the political, economic and visual, and with case studies in each chapter providing real-world examples of theory in action, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture