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The article is focused on values of being, which are realized through means of communication, formed on the basis of value rationalization. At the same time the communication makes its own influence on formation and functioning of values in a society. The theoretical and the practical in a classic relation of values and communication is marked by reorientation of the priorities through crisis conditions of contemporary being: the sphere of practical prevails over the theoretical. Eastern European area of values demonstrates both the best examples of values in the weltanschauung, and those that are unacceptable for localized communities. The authors do not judge behavioral and cognitive archetypes, arguing instead in favour of the reborn values, included in a holistic European value model, as well as adoption of new meanings of the rapidly changing contemporary environment, with a view of its moderation in the name of the good and the being.

The purpose of the research is the basic characteristics of the management of financial activity in countries such as: France, Germany, United States of America, Great Britain, and Sweden. The organizational structure of financial management bodies was studied and the participation of state legislatures in financial policy was emphasized. Also, a review of materials and methods was carried out based on the analysis of documents for the regulation of public financial activity. The methodology included a comprehensive analysis and generalization of the available scientific and theoretical material, as well as the formulation of relevant conclusions. During the research, the methods of scientific cognition were used: terminological, logical-semantic, functional, system-structural, logical-normative, comparative. It is concluded that the participation of all the higher powers of government is fundamental in the formation and implementation of public policy in the field of finance; this requires a wide range of bodies and institutions exercising control over financial activities; concentration of financial management in a single-line ministry, as well as distribution among several ministries and a clear division of powers between financial management bodies, among other aspects.