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The article presents the results of a study aimed at determining the behavioral trajectories of women as a significant demographic segment, differentiated by gender, and identifying its significance for the process of formation and transformation of the market mechanism of the labor market in the Republic of Tatarstan. Forecasts of the impact of modern strategies of women's labor behavior are substantiated from the standpoint of their determinant as a factor of demographic self-determination. In this regard, the strategies of women's labor behavior identified by the authors allow to form a conceptually and methodologically justified model for managing the labor market mechanism in Tatarstan, including in relation to predictive decisions of a preventive policy for managing the market mechanism in order to optimize the use of the female labor force, creating demographically favorable conditions for increasing the number of qualified labor force, reduction of social tension and growth of socio-economic activity of the population in relation to the formation, distribution and use of labor force. The analysis of the obtained data allowed to identify four types of the correlation of the reproductive behavior of women and the strategy of labor activity chosen by them. The main types of labor behavior of women in the Republic of Tatarstan were identified as materially oriented, "health-caring", "family-centered" and professionally oriented. The women interviewed in the study determine their reproductive strategies in accordance with the peculiarities of their self-realization in life, as well as with predetermined behavioral attitudes. Most women lack independence in issues of reproductive self-regulation. Consequently, in the choice of the nature and amount of work, most likely, women will not be completely self-sufficient. The authors also found that most women are focused on creating a family and having children. Thus, the main strategy of work behavior for them will be to combine work with childcare. However, it is worth noting that there are also a large number of young girls who belong to the "professional orientation" group and participate in primary and secondary professional integration. The results of the study led to the conclusion that the younger generation of women in the Republic of Tatarstan is focused to a greater extent on labor activity than on reproductive on