Inferno: A Guide to Field Experiments in Online Display Advertising
In: Garrett A. Johnson (2023) "Inferno: A guide to field experiments in online display advertising" Journal of Economics & Management Strategy, 32(3): 469-490.
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In: Garrett A. Johnson (2023) "Inferno: A guide to field experiments in online display advertising" Journal of Economics & Management Strategy, 32(3): 469-490.
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Working paper
In: Garrett A. Johnson (forthcoming) Economic research on privacy regulation: Lessons from the GDPR and beyond in The Economics of Privacy, ed. Avi Goldfarb & Catherine Tucker. University of Chicago Press.
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In: Garrett A. Johnson, Julian Runge, and Eric B. Seufert (2022) "Privacy-Centric Digital Advertising: Implications for Research" Customer Needs and Solutions, 9(1): 49-54.
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In: Garrett A. Johnson, Scott K. Shriver, and Samuel G. Goldberg (2023) "Privacy & market concentration: Intended & unintended consequences of the GDPR" Management Science, 69(10): 5695-5721.
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In: Garrett A. Johnson, Scott K. Shriver, and Shaoyin Du (2020) "Consumer privacy choice in online advertising: Who opts out and at what cost to industry?" Marketing Science 39(1): 33-51
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In: Samuel G. Goldberg, Garrett A. Johnson, and Scott K. Shriver (2024) "Regulating Privacy Online: An Economic Evaluation of the GDPR" American Economic Journal: Economic Policy, 16(1): 325-58.
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In: Garrett A. Johnson, Randall A. Lewis, Elmar I. Nubbemeyer (2017) Ghost Ads: A Revolution in Measuring Ad Effectiveness Journal of Marketing Research, 54(6): 867-884.
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In: Garrett A. Johnson, Randall A. Lewis, David H. Reiley (2017) "When Less is More: Data and Power in Advertising Experiments" Marketing Science, 36(1): 43-53.
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In: Simon Business School Working Paper No. FR 15-28
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In: MIT Sloan Research Paper No. 7129-24
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