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Through analysis of the books on stylistics written in the English, German,
Czech, Slovak and Croatian languages, we describe the development of stylistics,
its predecessors, independence from literary science, and the contemporary
situation. We focus on Slovenian linguistic stylistics based on an
analysis and review of entries including keyword stylistics in the Slovenian
bibliographic catalogue Cobiss+. By reviewing and analysing the stylistic
publications of Tomo Korošec, who devoted the largest part of his research
to media stylistics, we substantiate his contribution to Slovenian theoretical
stylistics. The main finding of our comprehensive analysis is that stylistic
research in Slovenia has been intense since the 1960s, that an important part
of this research relates to the work of Tomo Korošec and that, alongside
theoretical stylistics, it is important to include school stylistics as part of general
education on all levels.
Keywords: linguistic stylistics, history of stylistics, media stylistics, journalism
stylistic, stylistic of advertising, linguistic education, rhetoric

The paper presents a corpus analysis of corporate communication on Twitter which was performed with a combination of metadata and textual data on the Janes-Tweet corpus. We compare the amount, posting dynamics and use of social-media specific communication elements by corporate and private users. Next, we analyse the language of corporate users. Our analysis shows that, in comparison to private accounts, corporate tweets predominantly use formal communication and standard language characteristics with seldom usage of informal and non-standard choices. In the event of those, however, they are chosen deliberately to address a specific target audience and meet the desired communicative goals. A major contribution of the paper is also a showcase of corpus-based approaches in communication studies, media studies and other related disciplines in social sciences which study language use.

AbstractThis paper analyses the systemic framework of the operation of the Intelligence and Security Service – ISS, and the parliamentary supervision of its operations. It takes as its focus a case that occurred last year and was related to the Defence Minister's commissioning of working materials from the Service on the effects that the privatization of the national telecommunications provider – Telekom Slovenije would have on the operation of the Service in the light of Slovenia's defence interests. This work also presents a linguostylistic analysis of the media reports covering this case. The findings show that while after 25 years as an independent state Slovenia has established the institutional framework for the operation of the ISS and regulated parliamentary supervision of its work, it has not as yet managed to achieve the harmonized operation of all state policies in the field of national security. Rather than contributing to the solution of certain dilemmas regarding the legal, political and professional aspects of the operation of this civil intelligence and security service in the context of Slovenian national defence, the media reporting used a selection of foregrounded (marked) linguistic means in headlines to characterize the event as a scandal, and designate the ISS as a military intelligence service.

The 'dilemmas' between multilingualism in theory and English as a lingua franca in practice concern the post-Bologna European higher education as a whole. The article presents the case of Slovenia by furthering the analysis of similar quandaries present in the Slovenian (higher education) language policy. The state of affairs is addressed by acknowledging the status of Slovenian as the official language of the Republic of Slovenia, as well as the need for a greater inclusion of foreign students and teachers and for further enhancement of the quality of higher education. The results of surveys conducted among the most important stakeholders in the Slovenian higher education in October 2012, with the aim of researching the viewpoints on the use of languages of instruction in higher education, are presented. The results were analysed with a view to the expressed standpoint on language use in higher education, which led to the formation of three opinion groups within the sample of students and university teachers of the University of Ljubljana. Based on the analysis of accessible sources, discussions, opinions, surveys and interviews some recommendations on the regulation of language use in higher education in Slovenia are provided. ; "Nedoumice" između višejezičnosti u teoriji i engleskoga kao lingue france u praksi tiču se poslijebolonjskoga europskoga visokog obrazovanja u cjelini. Ovaj rad prikazuje primjer Slovenije putem analize sličnih izazova prisutnih u slovenskoj (visokoobrazovnoj) jezičnoj politici. Stanje se stvari sagledava s aspekta prihvaćanja statusa slovenskoga jezika kao službenoga jezika Republike Slovenije, kao i prihvaćanja potrebe za većom uključenosti stranih studenata i nastavnika i daljnjeg unapređenja kvalitete visokoga obrazovanja. U radu se predstavljaju rezultati ispitivanja koja su provedena u listopadu 2012. godine među najvažnijim dionicima slovenskoga visokog obrazovanja s ciljem istraživanja stajališta o uporabi jezika poučavanja u visokome obrazovanje. Rezultati su analizirani s pogledom na izraženo stajalište u vezi s uporabom jezika u visokome obrazovanju, što je dovelo do uspostavljanja triju skupina mišljenja unutar uzorka studenata i nastavnika Sveučilišta u Ljubljani. Na temelju analize dostupnih izvora, rasprava, mišljenja, ispitivanja i intervjua donose se određene preporuke o regulaciji uporabe jezika u visokome obrazovanju u Sloveniji.