Article(electronic)#1May 15, 1997
Can Western-Style Marketing Be Applied in Transitional Economies?: A Study of Consumer Bank Marketing in Poland
In: Journal of East-West business, Volume 3, Issue 1, p. 79-93
ISSN: 1528-6959
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In: Journal of East-West business, Volume 3, Issue 1, p. 79-93
ISSN: 1528-6959