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Abstract
The gains from crowdsourcing can be high, but so can the risks. Contests may become a nightmare for the sponsoring organization if the innovators do not behave as planned. When contest managers act in undesirable ways from a participant's perspective, community members might bash, shame or ridicule a company. To prevent "firestorms" – negative, often highly emotional posts in social media that are eagerly taken over by traditional media – project sponsors need to ensure fairness throughout the contest. The value of the price and the procedures for selecting winners must be fair and transparent – and companies need to stick to predefined rules. Organizations that succeed in keeping their community motivated might not only benefit from new ideas, but also from additional positive effects. Devoting time, skills and personal engagement to developing new ideas for a company favors intense relationships, and participants often become passionate brand followers. By communicating openly about their approach of open innovation, companies can also foster their innovative image.

Dieser Artikel liefert Belege dafür, wie eine politische Partei digitale Kommunikationstechnologie nutzt, um ein neues Parteiprogramm gemeinsam mit den Bürgern zu entwickeln. Anhand einer Case Study Analyse wird gezeigt, wie politische Parteien vom digitalen Wandel profitieren und Online Plattformen gezielt für eine bessere Kommunikation mit Bürgern einsetzen können. Eine quantitative Befragung unter jenen, die mit der Partei digital zusammenarbeiten, zeigt, dass sich eine homogene Gruppe von Bürgern an der Initiative beteiligt. Die Teilnehmer wollen die zukünftige Entwicklung des Landes mitbestimmen und weisen ein hohes Maß an politischem Interesse auf. Die Analyse der Umfragedaten weist darauf hin, dass die Plattform-User die Initiative positiv in Hinblick auf Informationsverbreitung und Diskussion unter den Parteimitgliedern bewerten. Basierend auf der qualitativen und quantitativen Analyse des Projektes werden schließlich praxisnahe Implikationen abgeleitet. Die Handlungsempfehlungen sollen Entscheidungsträger in Parteien dabei unterstützen, einen Mehrwert aus einer digitalen Zusammenarbeit mit Bürgern zu generieren. ; Digital platforms are leveraged to exchange with the external environment, benefit from knowledge of online communities, and lastly to co-create value. Similar to companies that invite customers to share their ideas for product development online, open innovation platforms are used by political parties to exchange with their party members. This article provides empirical evidence on how a political party uses communication technology to co-create a new party program with citizens. A case study analysis shows how political parties can benefit from digital transformation and use online platforms for stimulating communication with citizens. A quantitative survey among platform users indicates that a homogeneous group of citizens participated in the inititative who is politically interested and wants to participate in the future development of the country. Based on the qualititative and quantitative analysis of the initiative, practical implications were derived. These recommendations should help decision-makers to generate added value from collaboration with citizens. ; Refereed/Peer-reviewed ; (VLID)5119926 ; Version of record