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Advocacy as a classic strategy provides for the creation of mass or network communication. Methods of using the strategy of propaganda, which provides for the establishment of interpersonal communication or cluster is called agitation. Campaigning has its own specific characteristics and special requirements to the personality of the sender of the message. The article presents the rules parry kontragitatsionnoy work (antitrolling).

Most of the participants in the network community passively absorb information in the form of characters included in the communication codes. Which in turn are formed on the basis of values worldviews, ideas and ideals. Distribution and perception of information more effective, closer communication code communication community codes. This leads to a positive perception of the (support) posts supporters and opponents of the condemnation of the ideas promoted. The article deals with the creation of modern technologies in political communication strategy of propaganda.