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This work studies the international press's perception of the Way of St James in 111,968 articles published in 21 languages during the period 2009-2017. The study performed here on what has been identified as a place branding activity with the collaboration of the public and private sectors is based on three hypotheses: 1) the international press coverage of the Way of St James is seasonal, i.e. directly related to a rise in summer visitor numbers; 2) the Way is a relevant asset in the construction of the image of Spain as an international tourist destination as regards culture, religion, and art; and 3) the Xacobeo brand is recognised and well-placed in the reference press. As to the first assumption, it has been observed that an increase in international press coverage of the Way –generally positive – does indeed coincide with a rise in the number of pilgrims during the summer months, and when this coverage continues in the following months it boosts visitor numbers. The second assumption has also been confirmed. But as regards the Xacobeo brand its perception leaves a lot of be desired: it seems the great managerial challenge to boost tourism in the next years.

This article shows the results of a detailed study using a content-analysis methodology of the 133 tweets published by President-Elect Donald Trump on Twitter (@realDonaldTrump) during his first month the presidential elections of November 2016. This study offers useful information about Trump's potential future lines of government, showing how Trump used Twitter to increase a potential party affiliation and manage public opinion. On one hand, Trump exposed unconventional ideas about foreign affairs. On the other hand, due to his image on the international media, Trump has reinforced his heterodox profile as a new president. Paradoxically, this position reinforces the self-identity of Republican voters with Trump in a context of debate about fake news and misinformation. ; Este trabajo muestra los resultados del análisis de contenido de los 133 mensajes de Donald Trump en su perfil de Twitter (@realDonaldTrump) durante su primer mes como presidente electo de los Estados Unidos tras los comicios noviembre de 2016. Su análisis demuestra que Trump ha empleado Twitter de manera impulsiva y nada institucional para incrementar la afiliación partidista y manejar la opinión pública. Por un lado, mediante la exposición de ideas no convencionales sobre las relaciones internacionales de Estados Unidos. Y, por otro, porque el reflejo de los medios de comunicación internacionales refuerza el perfil heterodoxo del nuevo presidente. Ese posicionamiento refuerza la identidad del votante republicano medio con Trump en pleno debate sobre la posverdad y la desinformación en los nuevos contextos digitales.

Desde su fundación en 1996, Al Yazira se ha convertido en el nuevo referente de la opinión pública árabe. EE UU, a través de la cadena Al Hurra, y Reino Unido, con el servicio en árabe de la BBC, pretenden que su voz se escuche en esta parte del mundo