When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 39, Issue 2, p. 307-323
ISSN: 1537-5277
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In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 39, Issue 2, p. 307-323
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 38, Issue 1, p. 94-107
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 37, Issue 6, p. 1065-1078
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 34, Issue 4, p. 468-479
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 34, Issue 4, p. 506-524
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 33, Issue 2, p. 211-219
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 16, Issue 2, p. 188
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 37, Issue 5, p. 807-821
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 41, Issue 1, p. 197-212
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 40, Issue 6, p. v-viii
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 45, Issue 2, p. 429-450
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 41, Issue 4, p. 978-994
ISSN: 1537-5277