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Frontmatter -- Contents -- Contributors -- Acknowledgements -- 1 Conceptualizing Responsible Rural Tourism in Asia -- 2 Responsible Rural Tourism in Bhutan: Aligning Gross National Happiness with the Cape Town Principles -- 3 Crown Cave, Guilin: A Chinese Perspective on Responsible Rural Tourism -- 4 Responsible Rural Tourism in Japan's Tea Villages -- 5 Community Garden Experience During the Off -Peak Tourism Rainy Season at Hoi An Heritage Town, Vietnam -- 6 Responsible Rural Tourism Initiatives and Local Community Development in Kerala, India -- 7 Linking Responsible Rural Tourism to Agritourism in the Philippines: A Case Study of Costales Nature Farms -- 8 Is Community-Based Tourism a Tool for the Sustainability of the Local Community and the Local Economy? The Case of Coruh Valley, Turkey -- 9 Community Characteristics, Social Cohesion and the Success of Community-Based Tourism: Case Studies of Vietnam -- 10 Conversations with the Local Champions of Miso Walai Homestay: Responsible Tourism in Practice -- 11 'MlupBaitong' – A Pioneer in Responsible Rural Tourism in Cambodia -- 12 Can Tourism be a Success Story? Stakeholders' Management and Narratives of Rural Tourism. Refl exive Analysis of a Tourism Project in Timor Leste -- 13 The Constructs of Responsible Rural Tourism Governance for Belum-Temengor Forest Reserve, Malaysia -- 14 The Quest for an Essentially Asian Form of Rural Tourism -- Index

Stakeholders' perceptions towards tourism development within destinations have been emphasized by researchers and practitioners. However, literature has only focused local residents' role in tourism development, leaving a gap in knowledge on stakeholders' engagement in tourism development process. This study investigates stakeholders' perceptions, attitudes and involvement in tourism development for a mature Malaysian beach resort destination. Using a survey, 231 responses from different stakeholders in the destination were collected and used for statistical analysis. Exploratory factor analysis was conducted to get tourism development factors including attachment to community, involvement of government, inclination towards tourism development, and attitude towards tourism development. It was followed by cluster analysis, which revealed three groups, including Optimists, Favorers and Nay-Sayers representing different levels of perceptions, attitudes and involvement towards tourism development. The findings of this study reiterated the importance of developing a tourism development strategy that is in line with the needs and wants of the stakeholders. These findings and conclusions may be beneficial for tourism policymakers in Malaysia and elsewhere where critical need for stakeholder management exists.