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There are interesting developments of political psychology, particularly in the effort of women in politic arena. Until the mid-year 2007, at least 82 women were recorded following the elections in 232 provincial-level regions and districts level. Out of the above, 26 women (30.76%) registered as a candidate for the leader of region and 57 women (69.24%), registered as a deputy leader of the region, although only eight women who are successfully elected as the leader of region and 11 elected as deputy leaders of regional (Arifin, 2008). With direct elections as happened today, making the candidates should follow the "interest" of voters. Efforts to understand the voter?s behavior, feelings and thinking do not always easy. The old ways by making a donation of material deemed not affect voters more powerful. One possible solution is the assessment needs of the voter. Fullfillness of voter?s needs is not always easy because there are differences of character between communities, genders and individuals that influence their voting behavior. Voting behavior was defined as a voter in the decision to vote for certain candidates in both the legislative and executive elections. In political science, there are two kinds of approaches in analyzing the voting behavior. 1). sociological approach. Person?s background, gender, social class, race, religion, and ideology determine the decision to voting according the approach. 2). psychological approach. In this approach, value, personal qualities of the candidates, issues which developed by candidate and loyalty to the party are influence voter?s choice. Some research shows that there exist different patterns of voting behavior between men and women. Women are more conservative in determining her choosen than men (Inglehart & Norris, 2000). The study involved 90 students (45 women and 45 men). To take data used scenarios about election for leader of region (bupati). Than subyek choose Male or female as a leader, or not vote at all. Each alternative answer to the subjects ...

There are interesting developments of political psychology, particularly in the effort of women in politics arena. Until the mid-year 2007, at least 82 women were recorded following the elections in 232 provincial-level regions and districts level. Out of the above, 26 women (30.76%) registered as a candidate for the leader of region and 57 women (69.24%), registered as a deputy leader of the region, although only eight women who are successfully elected as the leader of region and 11 elected as deputy leaders of regional (Arifin, 2008). With direct elections as happened today, making the candidates should follow the "interest" of voters. Efforts to understand the voters behavior, feelings and thinking do not always easy. The old ways by making a donation of material deemed not affect voters more powerful. One possible solution is the assessment needs of the voter. To fulfill voters needs is not always easy because there are differences of character between communities, genders and individuals that influence their voting behavior. The study involved 90 students (45 women and 45 men). Data were collected from participants responses to scenarios about election for leader of region (bupati). All participants chose male or female candidates as a leader, or not vote at all. Each participants was asked to give a reason for their alternative answer to the scenarios. Data were analysed using qualitative thematic analysis and cross tabulation. The results showed that the number of subjects who choose a man as a leader was 68 people or 75.56%, and only 12 subjects or 13.33% who chose women as a leader. Subjects who abstained were 11 people or 11.11%. The results showed that women's voting behavior, are more likely to choose a man as a leader. From various reasons posed by participants, this study concluded that the tendency was caused by the participants beliefs, including womens beliefs, that men are more entitled and deserved to be a leader than women.Abstrak: Ada perkembangan menarik dari psikologi politik, terutama dalam upaya perempuan untuk bersaing dalam arena politik. Sampai pertengahan tahun 2007, sedikitnya 82 perempuan tercatat mengikuti pemilihan di 232 daerah tingkat provinsi dan tingkat kabupaten. Dari data tersebut, 26 perempuan (30,76%) terdaftar sebagai calon pemimpin daerah dan 57 wanita (69.24%), terdaftar sebagai wakil pemimpin daerah, meskipun hanya delapan perempuan yang berhasil terpilih sebagai pemimpin daerah dan 11 terpilih sebagai wakil pemimpin daerah (Arifin, 2008). Pemilihan langsung seperti yang terjadi saat ini membuat calon harus mengikuti "kepentingan" pemilih. Namun, upaya untuk memahami perilaku, perasaan dan pemikiran pemilih tidak selalu mudah. Cara-cara lama dengan memberikan sumbangan ekonomi dianggap tidak terlalu kuat lagi dalam mempengaruhi suara pemilih. Salah satu solusi yang mungkin adalah melakukan analisis kebutuhan pemilih. Untuk memenuhi kebutuhan pemilih tidak selalu mudah karena ada perbedaan karakter antara masyarakat, jenis kelamin dan individu yang mempengaruhi perilaku memilih mereka. Penelitian ini melibatkan 90 mahasiswa (45 perempuan dan 45 laki-laki). Data dikumpulkan dengan cara memberikan cerita skenario tentang pemilihan pemimpin daerah (bupati) di mana setiap subjek harus memilih pria atau wanita sebagai pemimpin, atau tidak memilih sama sekali. Setiap alternatif jawaban, subjek diminta untuk memberikan alasan. Analisis data menggunakan tematik dan tabulasi silang kualitatif. Hasil penelitian menunjukkan bahwa subjek yang memilih pria sebagai pemimpin sebanyak 68 orang atau 75,56%, dan yang memilih perempuan sebagai pemimpin hanya 12 orang atau 13,33%. Subjek yang abstain berjumlah 11 orang atau 11,11%. Hasil ini menunjukkan bahwa perilaku pemilih perempuan, lebih cenderung memilih pria sebagai pemimpin. Dari berbagai alasan yang diungkapkan oleh subjek dapat disimpulkan bahwa hal ini terjadi karena sebagian besar subjek, termasuk perempuan, percaya bahwa pria lebih berhak dan pantas untuk menjadi pemimpin dibanding perempuan.

Women's participation in political contestation remains low. This is inseparable from women's low electability in their capacity in leadership. The reason to elect for a candidate is influenced by such factors as the candidate's identity and profile and the personal value of the voters. This study was intended to explore the effect of gender, the candidate's accomplishment profile and the value of the voters on voting behavior. The present study used 3 full factorial experiments which involve 105 participants. The results indicated that the candidate's accomplishment has a remarkable effect. However, if candidate's accomplishment was disregarded, gender identity and religious values strongly influence on voting behavior.