Book chapter(electronic)#12014
Анализ рыночного потенциала фирмы
In: Двадцатые Апрельские экономические чтения: материалы международной научно-практической конференции, p. 151-154
In article features of the marketing analysis of market potential of firm are considered. Authors analyze features of the marketing analysis and offer algorithms of its carrying out in the conditions of a market competition. Article is addressed the experts solving marketing problems of competitive behavior in the market environment.