Sveikatingumo rinkos tendencijos Europos Sąjungoje ; Fitness market trends in the European Union
Object research: Fitness market trends. Problem of research: How the fitness market trends in the European Union? Aim of research - assess the health trends aspects. Goals: 1. Overview the problems;of the health sector in the EU 2. Provide practical direction for the development of health promotion in the EU market 3. To examine the various EU countries, fitness club memberships, indicators; 4. The assessment of the promotion of a healthier way of life IT measures efficiency. The development of health sector in the European Union last year, is one of the priority tasks of the Member States. An ageing Europe, increasing the number of people age steadily increasing mortality from chronic non-infectious diseases, obesity, this is a major challenge for the EU today. Addressing the obesity problem in the physical passivity and practical directions for the development of health promotion in the EU market is basically focused on three areas: sports and fitness clubs memberships increases, community sports and the development of a healthier work environment. The members of the European Union, the fitness club memberships, a proportion of the general population on an average of one-tenth of the total population. EU leaders by the number of fitness memberships are Sweden and Denmark. Worst resuslts is in Lithuanian and Bulgaria these countries have at least people visiting fitness clubs. Portable technologies are growing in popularity and there are mentions as next top thing. Portable technology in the European Union market growth research shows that one in five person planning to buy these technologies and is very interested in them.