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Introduction. The modern digital reality imposes its own requirements to the modern paradigm of knowledge acquisition, which with necessity objectivizes the role and importance of social-humanitarian and educational components of the educational process, including through teaching digital etiquette – behavioral culture in practices, networking. The article analyzes the specifics of educational strategies in relation to teaching digital etiquette within school and higher education.Methodology and sources. The paper is based on the application of axiological, interdisciplinary, institutional and systemic approaches to the consideration of digital etiquette learning processes depending on the specifics of each subsystem of the educational process, in particular school and higher education. The research is based on the materials of domestic and foreign sources, scientific publications and websites. In particular, papers of such specialists as D. Stillman, Jo. Stillman, P. Doherty, V. Shi, O. Lukinova, R.I. Mamina and many others are analyzed.Results and discussion. Based on the presented in this article analysis of the specific educational strategies of such institutional structures as school and WSB, the specificity of digital etiquette learning in relation to each of these subsystems of the educational process is analyzed, the main trends of digital etiquette as a digital humanistic knowledge are determined. The main trends include: active attempts to introduce digital etiquette into the educational process, as well as the emergence of new strategies for teaching digital etiquette to generation Z, as the main subject of learning in the modern educational environment within school and higher education.Conclusion. The new realities actualize the role and importance of behavioral culture in the digital space of modern society; first, it concerns the representatives of the young generation – generation Z, which has defined personal freedom as the main value in the practices of their existence. In this regard, the role and importance of the educational component of the modern educational process, an important component of which is the teaching of digital etiquette in the framework of school and HS-education, is increasing. In this case we are talking about different educational strategies in school and HS. In general, regardless of the specifics of educational subsystems and their strategies, teaching digital etiquette is the teaching of digital humanities knowledge, which is a unity of educational and educational, which with necessity reflects the challenges of the new era.

Introduction. The problematic of artificial intelligence (AI) is one of the central issues for modern scientific and business communities. Despite the relevance and particular demand for AI professions, there is currently an acute need in the labor market for both highly qualified and young specialists in this area. According to analysts, the shortage is due to shortcomings in the system for training AI specialists. The reasons that determined the crisis of educational programs in the field of IT are considered. The main emphasis is focused on the new approaches of gaining knowledge in the training of IT specialists, appropriate to the specifics of the new realities.Methodology and sources. The methodology of comparative analysis, interdisciplinary and philosophical approaches to the consideration of AI as an information and communication phenomenon of the new reality is used. Sources are based on the special literature of foreign (K. Schwab, N. Davis, P. Dougherty, J. Wilson and etc.) and Russian (E.M. Proydakov, V.B. Tarasov, P.M. Gotovtsev and others) authors, scientific researches (collective research of Russian scientists "Strong Artificial Intelligence", 2021; and others), publications and websites devoted to the problems of AI, including the educational sphere (O.E. Baksansky, U. Pakhomov, etc.; www.trends.rbc.ru/trends/education and others).Results and discussion. Main tendencies of artificial intelligence development are determined. AI is opening out both as a special field of scientific knowledge and as a huge AI-industry. The specifics of educational track in training young AI specialists are revealed; the question of the necessity of developing new educational model, implementing the needs of digital economy in terms of training highly qualified personnel in the field of IT is raised.Conclusion. In the present conditions, when the volume of information is constantly increasing and the practice of AI development is ahead of the theory, the training of AI specialists has still a narrow profile. In this connection, we consider the latest modification of STEM education – i-STEAM, which, like STEM, is aimed at ensuring end-to-end interaction between applied tasks, fundamental research and educational system, but, unlike STEM, includes humanitarian and innovative components, which is especially relevant for training young AI specialists. However, as applied to the AI direction, the humanitarian component must be necessarily supplemented by the subject field of digital humanistic with the main emphasis on digital applied ethics as a prerequisite for progressive development of AI. It is focused that this approach of the training of AI profile meets the requirements of the human-centered digital era.

Introduction.Digital etiquette is a new type of etiquette that defines the rules of behavioral culture in the digital environment of the Internet. It is also shown that digital etiquette is not only a new type of communicative interaction, but also is one of the new socio-cultural phenomena of digital civilization, as well as modern convergent knowledge of a theoretical and applied nature, which is formed at the intersection of humanitarian and technological knowledge and is currently in the process of its formation.Methodology and sources.The work is based on the application of the methodology of historical-philosophical, cultural-philosophical, axiological and interdisciplinary approaches to the consideration of digital etiquette as a new communicative phenomenon of modern reality. The works of russian and foreign authors are devoted to the etiquette theme in the digital and non-digital environment as a source base, as well as modern scientific research are used in digital communications, including digital humanities.Results and discussion.Based on the analysis presented in the article according to the definition of etiquette as a phenomenon and as a concept, its essential features and distinctive characteristics, the specific features of digital etiquette are identified, including value attitudes that are determined by the properties of the third-generation Network (in particular, such as Digital- and Phygital-interaction, actualization of the reputational component of behavioral culture on the Internet, personalization of branding, etc.), which generally indicated the interdisciplinary nature of the new etiquette and the general trend of its development as a digital humanitarian knowledge.Conclusion. The role and importance of the behavioral culture of Network users at the personal and corporate levels becomes very important in modern realities. However, first of all, this applies to representatives of the younger generation-generation Z, which has defined personal freedom as the main value of its existence in society. In this regard, the role of the educational component, including its etiquette component, is objectified in the entire educational system. In particular, within the higher school, digital etiquette training is the training of digital humanitarian knowledge, which represents the unity of educational and educational in the formation of a behavioral culture that reflects the challenges of the new era.