STRATEGI KOMUNIKASI PEMERINTAH PROVINSI BALI DALAM MENGATASI PANDEMI COVID 19
ABSTRACT Bali as a barometer of tourism in Indonesia is struggling to suppress the rate of Covid 19. Various efforts to restore the economy are continuously being carried out by the Bali Provincial Government, both in the form of programs and economic stimulus from both the central government and regional governments that have been launched so that there is growing confidence among tourists in the implementation of the protocol. health in Bali. The Communication Strategy also plays an important role in the success of the Bali Provincial Government in reducing Covid 19 cases. Reducing Covid cases in Bali is clear evidence of the success of a good communication strategy. The steps taken include implementing an Operational Strategy, a Persuasive and Educational Approach Strategy, a Cooperation Approach Strategy, Setting Goals and Planning, Conducting Implementation, and Evaluation. In addition, the Balu Provincial Government has also succeeded in overcoming several obstacles, including Sociological Barriers, Psychological Barriers, and Physical Barriers. Keywords: Communication Strategy, Bali Provincial Government, Covid 19 Pandemic.