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Business models are shaped by their design space or the environment they are designed to be implemented in. The rapidly changing economic, technological, political, regulatory and market external environment severely affects business logic. This is particularly true for social enterprises whose core mission is to transform their environments, and thus, their whole business logic revolves around the interchange between the enterprise and the environment. The context in which social business operates imposes different business design constraints while at the same time, open up new design opportunities. It is also affected to a great extent by the impact that successful enterprises generate; a continuous loop of interaction that needs to be managed through a dynamic capability in order to generate a lasting powerful impact. This conceptual research synthesizes and analyzes literature on social enterprise, social enterprise business models, business model innovation, business model design, and the open system view theory to propose a new business model design process for social enterprises that takes into account the critical role of environmental factors. This process would help the social enterprise develop a dynamic capability that ensures the alignment of its business model to its environmental context, thus, maximizing its probability of success.

PurposeThe purpose of this research is to introduce a theory for social entrepreneurship based on integrating the entrepreneurship literature with a global empirical research carried out on social entrepreneurs using grounded theory. Theoretical contributions and insights from the social entrepreneurship literature are integrated into the research.Design/methodology/approachThis research is an exploratory inductive qualitative research based on the grounded theory methodology developed by Glaser and Strauss, and procedures developed by Strauss and Corbin with a constructivist stance.FindingsThe behavioral theory of social entrepreneurship studies the contextual factors that lead to social venture creation, the underlying organization dynamics and structures, and how these typologies measure social impact, mobilize resources, and bring about sustainable social change.Research limitations/implicationsThe result of the research is a behavioral theory for social entrepreneurship, which introduces new organizational typologies that create, measure, and sustain social change. Studying the underlying motivations and conditions upon which social enterprises evolve will help in extending the research on management of social outcomes and impacts. As the focus of the different typologies of social enterprises is to produce measurable social impact, researching these types of social organizations will advance research in social sciences.Practical implicationsStudying the phenomena of social entrepreneurship and explaining the social enterprises' unique behaviors, characteristics, and typologies will advance research for creating sustainable public wealth rather than just focusing on private wealth and business performance. While Schumpeter's entrepreneurship theory led the literature on economic growth, social entrepreneurship theory might be a factor for social development through economically sustainable and viable models.Social implicationsThis research will help in studying the role of social entrepreneurs in creating new social institutions and structures, promoting social movements, and mobilizing resources to create sustainable social impact.Originality/valueThis research is an attempt to contribute to the social entrepreneurship literature by providing new insights about social entrepreneurship behavior. The result of the research is a behavioral theory for social entrepreneurship, which introduces new organizational typologies that create, measure, and sustain social change.