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Considers the growing importance of automatic data collection (ADC) and electronic data interchange (EDI) in logistics and distribution, and the need for an additional paradigm. ADC and EDI require additional conceptual consideration in logistics pedagogy. The utilization of the Internet to acquire knowledge globally is a new and progressive way to advance business logistics. Presents some theoretical hypotheses and procedural guidelines for improved logistical linkages.

Develops the benefits of both horizontal and vertical domestic
strategic alliances to meet the challenge of growing international
cartels and the Japanese keiretsu. Looks into the crises which
force a new paradigm to be considered. The paradigm, which should guide
the development of channel marketing theory, must use both economic and
non‐economic concepts. Discusses the economic political paradigm concept
which brings the issue of relationships into consideration. The Japanese
concept of zaibatsu, or the modern version keiretsu, is
built around relationships. Domestic industries may have to adopt a
version of these concepts to compete in fierce international markets.
Lists eight benefits of strategic alliances and develops a matrix for
measuring strategic alliances for further consideration.