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Introduction : longing, belonging and the making of Jewish consumer culture / Nils Roemer and Gideon Reuveni -- Jewish consumer culture in historical and contemporary perspective / David Biale -- German-Jewish spatial cultures : consuming and refashioning Jewish belonging in Berlin, 1890-1910 / Sarah E Wobick-Segev -- Jewish identity, mass consumption, and modern design / Elana Shapira -- Longing and belonging : French impressionism and Jewish art patronage / Veronica Grodzinski -- Advertising, Jewish ethnic marketing and consumer ambivalence in Weimar Germany / Gideon Reuveni -- Jews as consumers and providers in provincial towns : the example of Linz and Salzburg, 1900-1938 / Michael John -- How to cook in Palestine : Kurfürstendamm meets Rehov Ben Jehuda / Joachim Schlor -- Toyre fun skhoyre, or, i shop, therefore i am : the consumer cultures of American Jews / Jeffrey Shandler -- Consuming identities : German-Jewish performativity after the Schoah / David Brenner

Germans of the Jewish Stamm: visions of community between nationalism and particularism, 1850 to 1933 / Till van Rahden -- Identity and essentialism: race, racism, and the Jews at the fin de siècle / Yfaat Weiss -- Prussia at the margins, or the world that nationalism lost / Helmut Walser Smith -- Völkisch-nationalism and universalism on the margins of the Reich: a comparison of majority and minority liberalism in Germany, 1898-1933 / Eric Kurlander -- "Volksgemeinschaften unter sich": German minorities and regionalism in Poland, 1918-39 / Winson Chu -- A margin at the center: the conservatives in Lower Saxony between Kaiserreich and Federal Republic / Frank Bösch -- "Black-red-gold enemies": Catholics, Socialists, and Jews in elementary schoolbooks from Kaiserreich to Third Reich / Katharine Kennedy -- "Productivist" and "consumerist" narratives of Jews in German history / Gideon Reuveni -- How "Jewish" is German sexuality? Sex and antisemitism in the Third Reich / Dagmar Herzog -- Defeated Germans and surviving Jews: gendered encounters in everyday life in U.S.-occupied Germany, 1945-49 / Atina Grossmann -- Afro-German children and the social politics of race after 1945 / Heide Fehrenbach -- The difficult task of managing migration: the 1973 recruitment stop / Karen Schönwälder -- How and where is German history centered? / Geoff Eley

Preliminary Material /G. Reuveni and N. Roemer -- Introduction. Longing, Belonging, And The Making Of Jewish Consumer Culture /Nils Roemer and Gideon Reuveni -- Jewish Consumer Culture In Historical And Contemporary Perspective /David Biale -- German-Jewish Spatial Cultures: Consuming And Refashioning Jewish Belonging In Berlin, 1890–1910 /Sarah E. Wobick-Segev -- Jewish Identity, Mass Consumption, And Modern Design /Elana Shapira -- Longing And Belonging: French Impressionism And Jewish Patronage /Veronica Grodzinski -- Advertising, Jewish Ethnic Marketing, And Consumer Ambivalence In Weimar Germany /Gideon Reuveni -- Jews As Consumers And Providers In Provincial Towns: The Example Of Linz And Salzburg, 1900–1938 /Michael John -- How To Cook In Palestine: Kurfürstendamm Meets Rehov Ben Jehuda /Joachim Schlör -- Di Toyre Fun Skhoyre, Or, I Shop, Therefore I Am: The Consumer Cultures Of American Jews /Jeffrey Shandler -- Consuming Identities: German-Jewish Performativity After The \'Schoah\' /David Brenner -- Index /G. Reuveni and N. Roemer.