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The contrasts & similarities in US pol'al allegiances & styles.

A cross-section survey of 5,000 heads of households throughout the US who had 1 or more children under 18 yrs of age not now in Coll to determine expections re Coll educ for their children & the plans being made to achieve this. While official expectations indicate that 44% of 18-21 yr olds in the 1960's would be attending Coll, 69% of children under 18 are expected to go to Coll by their parents. Though as a measure of future Coll pop this is probably too high, representing the expression of hopes rather than realistic planning, a Coll educ 'has attained the symbolic value once possessed by a HSch diploma.' The absence of realistic thinking is glaringly evident in the financial provisions people are making to take care of their children's educ; only 40% of the parents expecting to send children to Coll had any savings or investment plan set up specifically for this purpose. Most people in upper econ levels had a realistic idea of present Coll costs, but those of below (mean - average) econ level were unable to make any estimate of yearly Coll costs. Realism of approach also depended greatly on how close the child was to Coll age. Parents of young children tend to talk in terms of savings plans, but as time of enrollment approaches, current income becomes the only alternative left open to many parents. It is concluded that 'one way or another, through private or gov'al sources, means will have to be found to satisfy the awakened educ'al ambitions of the vast majority of Americans.' I. Taviss.

Characteristics of the client-consultant relationship during the early days of marketing res (MR) were: (1) the relationship was at the top of the client company; (2) top management was more sold on the usefulness of MR than middle manag; (3) complete confidence between client & consultant; (4) the consultant was 'taken in' to the real problems of the business & all res was done with action in mind. The expansion of the number of marketing consultant firms as well as the inclusion of MR divisions within client companies led to many changes (which are deplored) in the client-consultant relationship, such as 'competitive bidding' which hinged on the idea that MR was a business not a profession. The current trend in client-consultant relationships shows 'a wholesome shift away from this second phase.' S. F. Fava.

T. K. Finletter introduces a report based on 3,502 interviews with a national cross section (modified area sampling method) of US adults during Sep, 1953. Responses to 6 propositions about the UN distribute themselves as follows: 9% select an isolationist view; 21% wish the UN to remain as is; 35% wish for a stronger UN; 6% wish US to unite with other democratic countries into one government; 11% wish to transform the UN into a world government; 7% rely on none of the above and are termed hopeless; and 11% had no opinion. Through further analysis 7 facts are presented: (1) The adult US pop. is definitely committed to internationalism and international organizations. (2) The isolationist view has been overrepresented in press and Congress and constitutes numerically a small segment of the pop. (3) Despite all criticism and maligning the UN is considered the best hope for peace. (4) Between 34-54% of the pop. (depending upon manner of combining responses) are receptive to some form of world government. (5) A majority of the people, despite suspicion and lack of confidence in the USSR, wish the USSR to remain in the UN. (6) Appeasement or preventive war is rejected by a vast majority. (7) Every position (isolationist or internationalist) draws its support with great evenness from all parts of the pop. (Seven individuals present comments, see Abstracts Nos. 799A-799G) L. P. Chall.