Search results

This study is due to the existing contradiction between the current socio-economic, institutional, and other transformations that are taking place in Ukraine, and on the state of state policy implementation mechanisms in the tourism sector. Solving these problematic issues requires new approaches to the strategy formation in this area. The research is based on conceptual, methodical, project, institutional and historical-legal approaches, as well as a set of methods that ensure their implementation, in particular: logical generalization, factor analysis, synthesis and abstraction. In order to actively involve the existing tourism resources in the state and ensure the effective functioning of its tourism sector, it is necessary to develop a scientifically based system of programmatic and strategic measures based on common methodological principles and cover the main directions of state policy in the tourism development. In Ukraine, these areas are defined in the Tourism and Resorts Development Strategy for the period up to 2026. This strategy does not take into account the new intensions in ensuring the tourism sector development due to a number of factors, actualized recently and related to the emergence and spread of viral and other diseases and the like.

The purpose of the work is to analyze the transformation and efficiency of the organizational and legal mechanism of Ukraine's state policy in the field of tourism and hospitality. Methods of grouping, modeling, and forecasting, methods of theorization and historical formalization, as well as methods of analysis, comparison, sampling, and description of the system were used to substantiate scientific principles and approaches for the development of organizational and legal mechanisms of Ukrainian state policy in the field of tourism and hospitality. In addition, the study identifies the conceptual foundations of the organizational and legal mechanism of Ukraine's state policy in the field of tourism and hospitality, which corroborates the importance of updating national legislation, its unification with international, including European, improving the Tourism and Resorts Strategy of Ukraine. As contributions of the research andoutline the objectives and prioritymeasures of the state policy in the field of tourism and hospitality, the strategic tasks of the state policy in this area are formulated, namely: to ensure progress towards the formation of a unique tourist space with other countries of the Commonwealth of Independent States (CIS).

The study was conducted to identify the environmental component in the development of agrotourism and its impact on the psychological state of society in the COVID-19 pandemic. The experience of European countries shows the environmental, economic, and social benefits of agrotourism. The methodological basis of the study is the general scientific methods of cognition and social processes (analysis, synthesis, generalization, classification) together with sociological methods of obtaining empirical data. The National Tourism Organization of Ukraine has declared 2020 as the year of green rural tourism, an important component from which agrotourism arises. It is concluded that, la peculiarity of the development of agrotourism in Ukraine at the current stage is the acquisition of innovative forms of organization according to the growing needs of consumers, the efficient use of the natural, ecological, socioeconomic, and historical-cultural potential of the territory and the achievement of the required level of profitability. The situation of crisis and instability is accompanied by the presence of uncertainty associated with the COVID-19 pandemic; the need to form the concept of tourism development 4.0; introduction of ICT and development of innovative technologies in agrotourism in rural areas; training of professionals in the field of agrotourism.

EN: The purpose of the work is to analyze the transformation and efficiency of the organizational and legal mechanism of Ukraine's state policy in the field of tourism and hospitality. Methods of grouping, modeling, and forecasting, methods of theorization and historical formalization, as well as methods of analysis, comparison, sampling, and description of the system were used to substantiate scientific principles and approaches for the development of organizational and legal mechanisms of Ukrainian state policy in the field of tourism and hospitality. In addition, the study identifies the conceptual foundations of the organizational and legal mechanism of Ukraine's state policy in the field of tourism and hospitality, which corroborates the importance of updating national legislation, its unification with international, including European, improving the Tourism and Resorts Strategy of Ukraine. As contributions of the research andoutline the objectives and prioritymeasures of the state policy in the field of tourism and hospitality, the strategic tasks of the state policy in this area are formulated, namely: to ensure progress towards the formation of a unique tourist space with other countries of the Commonwealth of Independent States (CIS). ES: El propósito del trabajo es analizar la transformación y eficiencia del mecanismo organizativo y legal de la política estatal de Ucrania en el campo del turismo y la hostelería. Se utilizaron métodos de agrupación, modelado y pronóstico, métodos de teorización y formalización histórica, así como métodos de análisis, comparación, muestreo y descripción del sistema para fundamentar los principios y enfoques científicos para el desarrollo de mecanismos organizativos y legales de la política estatal de Ucrania en el campo del turismo y la hostelería. Además, el estudio identifica los fundamentos conceptuales del mecanismo organizativo y legal de la política estatal de Ucrania en el campo del turismo y la hostelería, lo que corrobora la importancia de actualizar la legislación nacional, su unificación con la internacional, incluida la europea, mejorando la Estrategia de Turismo y Resorts de Ucrania. Como aportes de la investigación se delinean los objetivos y medidas prioritarios de la política estatal en el ámbito del turismo y la hostelería, se formulan las tareas estratégicas de la política estatal en este ámbito, a saber: asegurar el avance hacia la conformación de un espacio turístico único con otros países de la mancomunidad de Estados Independientes (CEI).

EN: The article considers the clustering trends in ukraine's tourism sector, aimed at a further rise of the tourism industry, overcoming its negative effects of the COVID-19 pandemic and achieving sustainable development. The need to create tourism clusters and other topics on the organization of tourism with state executive authorities as well as professional tourism associations on attracting investment and providing institutional and consulting assistance to small tourism enterprises is being investigated. The foreign experience was analyzed, as well as the distribution of tourist groups in Ukraine by tourist types in the period 2019-2020. Method: analysis and synthesis, systematization of materials, historical and logical, comparative, systemic and structural, which allowed to study the trends in the tourism industry. Conclusions. The grouping of the sphere of tourism in Ukraine must be developed under the close attention of the government, state and local authorities, public figures, civil society, companies, because it requires not only the containment of the pandemic, but also the development of forms of tourism competitiveness, investment in this industry, the provision of jobs for workers dismissed during the pandemic, the use of the most advanced innovative technologies for the development of creative tourism industries, which will help to get the industry out of the crisis. ES: El artículo considera las tendencias de agrupamiento en el sector turístico de Ucrania, dirigidas a un nuevo ascenso de la industria del turismo, superando los efectos negativos de la pandemia del COVID-19 y logrando el desarrollo sostenible. Se investiga la necesidad de crear agrupaciones turísticas y otros temas sobre la organización del turismo con las autoridades ejecutivas estatales, así como las asociaciones profesionales de turismo sobre la atracción de inversiones y la prestación de asistencia institucional y de consultoría a las pequeñas empresas turísticas. Se analizó la experiencia extranjera, así como la distribución de los grupos turísticos en Ucrania por tipos turísticos en el período 2019-2020. Método: análisis y síntesis, sistematización de materiales, histórico y lógico, comparativo, sistémico y estructural, que permitió estudiar las tendencias en la industria del turismo. Conclusiones. La agrupación de la esfera del turismo en Ucrania debe desarrollarse bajo la estrecha atención del gobierno, las autoridades estatales y locales, las figuras públicas, la sociedad civil, las empresas, porque requiere no solo la contención de la pandemia, sino también el desarrollo de formas de competitividad turística, la inversión en esta industria, la provisión de empleos para los trabajadores despedidos durante la pandemia, el uso de las tecnologías innovadoras más avanzadas para el desarrollo de las industrias de turismo creativo, que ayudará a sacar a la industria de la crisis.