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Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 36, Issue 1, p. 112-121
ISSN: 1537-5277
The Effects of a Different Category Context on Target Brand Evaluations
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 35, Issue 4, p. 668-679
ISSN: 1537-5277
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 17, Issue 1, p. 66
ISSN: 1537-5277
Examining the Vividness Controversy: An Availability-Valence Interpretation
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 12, Issue 4, p. 418
ISSN: 1537-5277
The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 28, Issue 2, p. 257-272
ISSN: 1537-5277
The Effects of Positive Mood on Memory
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 26, Issue 2, p. 115-127
ISSN: 1537-5277
Detecting and Explaining the Sleeper Effect
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 11, Issue 2, p. 632
ISSN: 1537-5277
Are Highly Credible Sources Persuasive?: Rejoinder
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 5, Issue 1, p. 67
ISSN: 1537-5277
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 3, Issue 4, p. 223
ISSN: 1537-5277
Fear Appeals: Revisited and Revised
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 1, Issue 3, p. 22
ISSN: 1537-5277
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 4, Issue 4, p. 252
ISSN: 1537-5277
The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 35, Issue 6, p. 1026-1038
ISSN: 1537-5277
The Influence of Negation on Product Evaluations
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 31, Issue 3, p. 583-591
ISSN: 1537-5277
The Persuasive Effect of Source Credibility: A Situational Analysis
In: The public opinion quarterly: POQ, Volume 42, Issue 3, p. 285
ISSN: 1537-5331