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The article analyses the social approach to the concept of 'green' economy. The key features of sociology of the 'green' economy have been presented. The basic spheres, in which it is possible to trace the relationship between 'green' economy and social being, have been traced. The impact of the 'green' development on education, health, employment and population wellbeing has been explored. The main promising directions of enhancing the positive influence of the development of 'green' economy on the social sphere have been proposed.

The study of various aspects of social economy is stipulated by the fact that the focus of any economic system is the human being as the main object and the result of economic activity. The purpose of this paper is to cluster of social economies of the countries throughout the world with distinguishing the models of social economy for transition economies under globalization conditions. The results of research represent four clusters of social economy that prove validity of classification of 4 classic models of social economy: liberal, Scandinavian, corporatist, and Mediterranean. While the most developed countries have effective models of social economy, there is still no clear concept of social development for transition economies. This paper deals with social economy clustering of different countries with the view to determinate the place of transition economies in social metrics of global economy. Our study is limited to the number of countries – 40 countries of the world, mainly European, and timeframes – 2015 and 2016. The obtained results could be taken into account by governments when developing and implementing new social policy for transition economies considering the experience of countries with classical social models. The authors propose the main practical tools for transition social model. It is proposed to distinguish one more model of social economy – the transition model, typical for transition economies that implement social reforms and has some common features.

Trends in the global social development increasingly clearly demonstrate their relation to the processes of socialization of the global economy. Countries around the world are creating a global socio-economic space in the framework of integration and globalization. Global development of social economies in the world serves as the basis for further cooperation of the countries in addressing global problems and ensuring decent living standards of the population. It also applies to the countries with transition economies. The main problem of development of the process of economy socialization is its financial support, which makes the search for potential sources of financing more relative.The article's aim is to assess the source base of socialization of the economy of Ukraine as a country with transition economy with identification of strengths and weaknesses of financial security of social processes in the country.Method of investigation was the correlation-regression analysis of the source base of socialization of the Ukrainian economy with construction of a multifactor regression equation. The main result of the article is correlation-regression analysis that has found that the amount of income of the population is significantly affected by two indicators: financing of scientific and technical works and the amount of loans provided by the Ukrainian banks to the residents. In the article, it is proposed to stimulate the innovative activity through increasing the funding of scientific and technical works from different sources that can be practical recommendation to the government politics.

The hotel sector of the travel industry is the leader according to the indicator of economic growth, which is observed in both developed and developing countries. Even under the economic instability and global natural disasters, the industry has seen growth in recent years. The franchising model for expanding activities is central to all successful hotel chains.The article deals with the franchising model for the travel business expansion and the economic performance of hotel chains such as Marriott International, Wyndham Hotels, and Hilton. They hold a prominent place in the global hotel business, have a steady tendency to expand their business, hold high positions in the ranking of the best franchises in the world and have been recognized by experts.The main risks for the franchisor and franchisee are determined when making a decision on the expansion of the international travel business, which must be taken into account when developing new markets for hotel chains. The main advantages of the franchising model of expansion, which promote understanding between the parties of the franchise agreement, dynamicize hotel chains expansion and allow for reducing their expenses and increasing incomes.It was found that the growth of net profit and total income in the indicated hotel chains was due to the increase in the number of rooms in franchising and the positive dynamics of franchise income. A more dynamic pace occurred after the crisis growth in revenues from the franchisee compared with the managerial model. A closer relationship between revenues and key financial indicators has been proved when using a franchising model.