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This book contributes to the scholarly debate on the forms and patterns of interaction and discourse in modern digital communication by probing some of the social functions that online communication has for its users. An array of experts and scholars in the field address a range of forms of social interaction and discourses expressed by users on social networks and in public media. Social functions are reflected through linguistic and discursive practices that are either those of 'convergence' or 'controversy' in terms of how the discourse participants handle interpersonal relations or how they construct meanings in discourses. In this sense, the book elaborates on some very central concerns in the area of digital discourse analysis that have been reported within the last decade from various methodological perspectives ranging from sociolinguistics and pragmatics to corpus linguistics. This edited collection will be of particular interest to scholars and students in the fields of digital discourse analysis, pragmatics, sociolinguistics, social media and communication, and media and cultural studies

Intro -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Practices of Convergence and Controversy in Digital Discourses -- 1 Introduction -- 2 Digital Discourse Analysis: Orientations and Definitions -- 2.1 Transformations, Deep Mediatisation, and Convergences -- 3 Discursive Practices in the Digital Sphere -- 3.1 Practices of Convergence -- 3.2 Practices of Metapragmatic Negotiation -- 3.3 Practices of Controversy -- 4 Overview of the Articles -- 4.1 Practices of Convergence: Affiliating Through Self-Presentation and Evaluation -- 4.2 Practices of Metapragmatic Negotiation: Constructing and Affirming Norms -- 4.3 Practices of Controversy: Handling Digital (Im)politeness -- References -- Practices of Convergence -- Enhancing Social Presence Through Textual Action: Virtual Performatives as a Relatability Strategy -- 1 Introduction -- 2 Previous Studies -- 3 Methods and Materials -- 4 Enacting Virtual Action Through Text -- 5 Enacting Silence -- 6 Externalizing and Reassuming Self -- 7 Digital Logophoricity -- 8 Benevolent Humour -- 9 Conclusion -- References -- "And on the Seventh day God Created Beyoncé": Digital Discourse Practices and (Racialized) Gender Ideologies in Twitter, Tumblr, and Pinterest -- 1 Introduction -- 1.1 Digital Multimodality and Gender -- 1.2 Beyoncé as an Internet Icon -- 2 Methodology and Data -- 2.1 A Social Semiotic Approach to Digital Discourse Analysis -- 2.2 Twitter, Tumblr, and Pinterest -- 2.2.1 Twitter -- 2.2.2 Tumblr -- 2.2.3 Pinterest -- 2.3 Data Collection and Analysis -- 3 Results -- 3.1 The Micro-Semiotics of Beyoncé -- 3.2 The Macro-Semiotics of Gender -- 3.2.1 Mutual Engenderment and Racialization -- 3.2.2 Discourses of Racism Molded on Sexism and Heterosexism -- 3.2.3 Contradictory and Multiple Gender Ideologies Within and Across Platforms.