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This paper examines the affordances of Reddit, a digital media platform where Users share and discuss content. The aim of the study was to understand the affordances of Reddit, and how the affordances of Reddit through various features of the platform lead to outcomes, specifically those relating to political loyalty and the creation of political narratives. The study contributes an insight into the evolution and understanding of affordances as a result of examining the ways in which individuals who were previously members of another political group constructed narratives around switching their support to the Trump campaign in the 2016 US presidential elections. The study specifically focusses on an exclusive membership community called r/The_Donald. As a result of analysing posts on common themes using Qualitative Content Analysis (QCA), we conclude that the features enable membership of a community to be rewarded, switched or denied. As a result, this study has identified five affordances of Reddit, which include credibility, expressing oneself freely, echoing beliefs, creating membership and the meta-affordance 'Redpilling'. The outcomes of these affordances are that ingroups are created, support can be switched, extreme or hateful views are legitimised and a new brand of conservatism is given credibility. This in turn is concluded to have realised impacts outside of the virtual environment in this case on the self-reported behaviours of voters.

Intro -- Contents -- Notes on Contributors -- Abbreviations -- List of Figures -- List of Tables -- 1 Introduction to Entrepreneurial Activity in Malaysia: A Country-Level Perspective -- Introduction -- References -- 2 An Overview of Entrepreneurship in Malaysia -- Malaysia: Geography and Structure -- History of the Nation State -- British Colonization and Its Legacy -- Contemporary Malaysia Since Independence -- The New Economic Policy -- The National Development Plan (NDP) -- The National Vision Policy (NVP) -- The New Economic Model -- Malaysia Today -- Government -- People and Population -- New Policy Directions and Initiatives -- Shared Prosperity Vision 2030 (SPV 2030) -- National Entrepreneurship Policy 2030 -- Targets, Objectives and Strategies of NEP 2030 -- Summary -- References -- 3 Proximity, Collaborative Relationship and Entrepreneur's Knowledge Spill-Over Opportunity in a Malaysian Regional Innovation System -- Introduction -- Proximity and Innovation System -- Collaborative Relationship and Knowledge Spill-Over -- Methodology -- Method and Data -- The Malaysian Regional Innovation System: The Case of MSC -- Actors and Roles in the MSC Development -- Social Dimension in MSC -- Conclusion -- References -- 4 Knowledge-Intensive Entrepreneurship -- Introduction to Digital Entrepreneurship -- Digital Darwinism -- Evolution of the Internet -- Knowledge-Intensive Entrepreneurship -- Role of Entrepreneur as an Innovator -- New Knowledge Entrepreneurial Organizations -- The Three Building Blocks in Knowledge-Intensive Entrepreneurship -- The Knowledge-Intensive Sectors -- Knowledge-Intensive Business Services -- Knowledge-Intensive Entrepreneurship in Malaysia -- Malaysian Initiatives: Earn Income as a Digital Worker -- Knowledge-Based Economy in Malaysia -- Knowledge-Intensive Economy in Malaysia -- Conclusions -- References.