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This article details metaphor styles in Belgian-Flemish political discourse. Some scholars complain about uniformity & colorlessness of the modern political discourse. In this 'sound bite culture,' metaphor plays, nevertheless, a major role. Sound bites were, in fact, found to rely upon these traditional elements of style. The present, empirical, article examines variety in metaphor used by Flemish politicians. The first part consists of a quantitative metaphor analysis of written press interviews with male & female politicians. The second part presents the results of in-depth interviews with politicians on the subject of their own & colleagues' political (metaphor) style strategies. The conclusion confronts politicians' impressions with our findings on political (metaphor) style in Flanders. Adapted from the source document.

This article introduces the concepts of political impression management and perception politics. It furthermore discusses results from empirical case studies by the authors using experiments and applying recent research models. Three main points of interest will be addressed: sound bites, the effects of appearance in politics, and personality profiles in the media. According to the view of political impression management, politicians and political parties control the impression they make on the audience (De Landtsheer, 2004). But first and foremost, this article tries to bridge the domain of political impression management with the domain of political marketing. The article concludes with some critical thoughts on the influences between political impression management and democracy. Adapted from the source document. COPIES ARE AVAILABLE FROM: HAWORTH DOCUMENT DELIVERY CENTER, The Haworth Press, Inc., 10 Alice Street, Binghamton, NY 13904-1580