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Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Figures and tables -- Acknowledgements -- Preface -- 1: What is competitiveness? -- 2: What is culture? -- 2.1 Culture in general -- 3: Japanese culture -- 3.1 Characteristic attributes of the Kami Way -- 3.2 Manifestations of the Kami Way attributes in history -- 4: The US culture -- 4.1 Characteristic attributes of the US culture -- 4.2 Charter of freedom -- 5: Similarities and differences between Japanese and the US cultures -- 6: Competitiveness and culture -- 7: What is enterprise competitiveness? -- 7.1 Three-layer structure of enterprise competitiveness -- 8: What is corporate culture? -- 8.1 Theories on corporate culture -- 9: Ohmi Merchants -- 10: The theory of Baigan Ishida's on merchant way -- 11: Corporate culture of today -- 11.1 Healthy culture of Hewlett-Packard's -- 11.2 Unhealthy culture of Xerox's -- 11.3 Turnaround of Nissan's from unhealthy culture -- 11.4 Confucianist Company -- 12: Competitiveness and corporate culture -- 12.1 Attributes of healthy corporate culture -- 13: Oticon, a 21st century-type company -- 14: The leading firm in the 21st century -- Epilogue -- Bibliography