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British "Trans-Exclusionary Radical Feminist" (TERF) discourse has often been contextualised in fringe radical feminist thought, but its similarities to and alliances with right-wing trans-exclusionary movements in the US are notable (McClean, 2020). To understand the place of TERF discourse in an international wave of trans-hostility, it is necessary to understand how it converges with and differs from explicitly conservative counterparts. I place TERF discourse in comparison to trans-exclusionary discourses of the American Right (AR) using a Critical Frame Analysis, investigating the extent of shared themes and the role of ontological discourses across cases. I find that TERF and AR discourses converge heavily on frames and have a shared ontology, but draw on different repertoires to bolster their claims. Combining Harsin's (2014) truth markets and Smith's (1995) ideological code theory, I show how an ideological-code-like structure demonises and ontologically delegitimises trans people, demonstrating how reactionary frames can be granted cross-ideological appeal.

There is growing awareness about how social media circulate extreme viewpoints and turn up the temperature of public debate. Posts that exhibit agitation garner disproportionate engagement. Within this clamour, fringe sources and viewpoints are mainstreaming, and mainstream media are marginalized. This book takes up the mainstreaming of the fringe and the marginalization of the mainstream. In a cross-platform analysis of Google Web Search, Facebook, YouTube, Reddit, Twitter, Instagram, 4chan and TikTok, we found that hyperpartisan web operators, alternative influencers and ambivalent commentators are in ascendency. The book can be read as a form of platform criticism. It puts on display the current state of information online, noting how social media platforms have taken on the mantle of accidental authorities, privileging their own on-platform performers and at the same time adjudicating between claims of what is considered acceptable discourse