Search results

AbstractThe present age is witnessing a rise in materialism and its sub‐traits such as possessiveness, nongenerosity and envy. Combined with a marked increase in habitual shopping, this trend has resulted in some degree of shopping addiction. There are scant studies on contribution of materialistic tendencies of consumers towards shopping addiction; therefore, this study aimed to examine the effect of the sub‐traits of materialism (possessiveness, nongenerosity and envy) on shopping addiction. The role of hedonic shopping motives and self‐efficacy as mediators was also investigated. Data for the study were derived by administering a structured questionnaire to 423 young female consumers from the northwest region of India. The structural equation modelling technique was used to empirically evaluate the proposed model. The results confirmed that the personality traits pertaining to materialism have a significant impact on hedonic shopping motives and self‐efficacy, potentially triggering shopping addiction in young female consumers. The findings offer fresh insights for academicians, researchers and market practitioners into the impact of the materialistic attitudes of young female consumers on their buying habits. This study is unique as it provides an unprecedented holistic view of factors predicting the materialistic behaviour of young female consumers in fast‐growing, emerging markets and its impact on their consumption behaviour.

AbstractThe circular economy (CE) concept has attracted significant research and practical momentum. Nevertheless, knowledge about its relationships to consumption and disposal from consumers' standpoint is still fragmented. Most CE consumer‐centric research ends with a consumer's intention to purchase. As a result, this study intends to fill several research gaps by presenting a framework that goes beyond purchase intention and, consequently, incorporates both actual purchase behaviour and circular disposal, as well as their predictors. We gathered survey data from 489 Indian consumers and the proposed research claims were tested by adopting a structural equation modelling approach. The findings demonstrate that pricing advantage and product quality negatively impact perceived risk and positively impact perceived value. The main results confirm that the perception towards marketing mix plays a significant role in generating positive purchase intention. Furthermore, the indirect influence of the perception towards marketing mix on actual purchase behaviour is stronger than the direct influence. Both actual purchase behaviour and disposal convenience positively impact circular disposal behaviour. Meanwhile, the higher disposal costs discourage customers from circular disposal. This research has important implications for researchers and managers seeking to understand how to foster the circularity rate among consumers.

PurposeEarlier, the consumption of products was based mainly on their utilitarian benefits, but at present, the love for nature has driven consumers towards products not harming the environment and society. Therefore, this paper aims to examine the influence of consumers' attitudes towards organic personal care products on brand love, brand trust, altruism and sustainable consumption behaviour. Furthermore, the study further examines the impact of sustainable consumption behaviour on continuous purchase intention using health consciousness as a moderator. Finally, the study validates Behavioural Reasoning Theory and the emotional affinity towards nature to understand the proposed claims.Design/methodology/approachThe data were collected from 364 respondents from India. Only those respondents were included in the survey who had prior experience of using organic personal care products. This study used the structural equation modelling approach to test the conceptual model.FindingsResults of the study confirmed the positive influence of consumer attitude on brand love, brand trust and altruism. Brand love and altruism had a significant impact on sustainable consumption behaviour. Health consciousness also emerged as a moderating variable between sustainable consumption behaviour and continuous intention. Interestingly, the brand trust had no impact on sustainable consumption behaviour. Furthermore, sustainable consumption behaviour had a significant impact on continuous intention.Originality/valueThe study is helpful to organic product companies, practitioners, academicians, environment protection agencies and market regulatory authorities as it gives fresh insight into the new collective relationship of consumer attitude with brand love, brand trust, altruism and sustainable consumption behaviour in case of organic personal care products.

Purpose
Conventionally, consumers perceive luxury products as a means of displaying their wealth and prosperity. Consumption of luxury products has usually been considered the prerogative of the Western world. Although there are a number of studies capturing the pre-purchase and purchase behaviour of consumers, there is a dearth of quality studies that have been conducted in this field to understand the post-purchase behaviour of consumers towards luxury brands, especially in the context of young shoppers in an emerging market context. Studying the post-purchase behaviour of shoppers is important to understand their experience with the brand. A negative experience could lead to a post-purchase dissonance, which in turn could lead to an unbalanced or distorted attitude towards the brand and other marketing stimuli. Keeping this in consideration, the purpose of this study is to explore the experiences and attitudes of young shoppers in India towards luxury consumption.


Design/methodology/approach
The study captured responses from young shoppers of Chandigarh and its satellite cities located in the relatively prosperous northwest region of India. The data were collected from 200 participants through a structured questionnaire that was based on an adapted "Attitude towards the concept of luxury" scale by Dubois and Laurent (1994) and "Brand Experience" Scale by Brakus et al. (2009). The structural equation modeling technique was applied to test the proposed model.


Findings
The empirical results indicate that sensory, intellectual, behavioural and affective experience play a significant role in building the attitude of consumers towards luxury brands.


Research limitations/implications
The study selected university students from Chandigarh (India) Tricity region as target respondents, which may limit the generalisability of the results to other target respondents in different regions of India or other countries.


Practical implications
The study is useful for researchers, academicians, marketers and retailers of luxury brands, as it gives fresh insights into understanding the consumer behaviour of a young segment towards the consumption of luxury brands in the post-purchase scenario, especially in the context of an emerging market.


Originality/value
The uniqueness of the study lies in the fact that it examines the post-purchase behaviour of a segment consisting of young, educated and aspirational individuals in one of the world's fastest-growing major economies.

This study is an attempt to understand the relationship between narcissism and job satisfaction in the context of teachers in a university set-up. Previous research has considered narcissism as a personality disorder and considers it unhealthy for organizations and individuals. In order to understand the construct of narcissism, and how it impacts on job satisfaction, 560 university teachers out of which187 females and 373 males were chosen from public and private higher educational institutions of India. The data was collected by administering a standardized questionnaire and the results were analyzed using structural equation modeling. The findings of the study suggest that extreme narcissism and healthy narcissism lead to a significant increase in job satisfaction.