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1. A story about stories in strategic communication / Michael Dahlstrom -- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre -- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young -- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson -- 5. How we talk and why it matters / Myiah Hutchens -- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean -- 7.Marketer-consumer language cooperation in strategic communication / Ann Kronrod -- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister -- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin

This study focuses on motivators of information processing during the 2016 U.S. presidential election cycle in relation to two specific topics—the election itself and the issue of climate change. We conducted two national surveys based on the risk information seeking and processing model (RISP) in October 2016, about a month before Election Day. Results indicate that political ideology is an important determinant of people's motivations for information processing related to both topics. These findings attest to the utility of the RISP model in explicating information processing behaviors beyond environmental and health risk issues.

We applied structural equation modeling to examine how the Risk Information Seeking and Processing (RISP) model predicts information-seeking intentions in the United States and China. The context for this comparison was climate change. Results indicate that in the Chinese sample, seeking intentions were less influenced by environmental attitudes, risk perceptions, negative affect, information insufficiency, and behavioral beliefs. Across the two samples, subjective norms had similar impacts on seeking intentions. Overall, the model has cross-cultural validity and applicability in accounting for risk communication behaviors in these two nations. Based on prior support for this model outside of the context of climate change, the model is well poised to serve as a framework for a variety of cross-cultural risk information–seeking contexts.

Child and adolescent obesity is a significant problem contributing to long-term trends in adult obesity. Educating parents about strategies for raising healthy children is complicated by the problem of low health literacy. E-health provides new opportunities to educate low-health-literate audiences, and this project was intended as formative research to guide design of interventions for low-health-literate parents. Focus groups were conducted with African American, Hispanic, and white parents (n = 43), 18 years of age or older, and at or below median income for the region. Each focus group included the following: a discussion of parents' general use of the Internet for health information, the demonstration of a Web site designed specifically for low-health-literate users, and asking participants about ideas under consideration for future interventions. Participants use search engines to look for health information and use heuristics, such as position in search results, to evaluate Web site quality. Some participants avoid information from .edu and .gov domains due to perceived complexity, and there was an almost-universal lack of trust in the government for health information. University researchers, by contrast, were trusted sources as information providers. Content and usability that meet the needs of extremely low-literate audiences may be perceived as slow and lacking depth by more literate and Internet-savvy users. E-health can be used to educate low-health-literate audiences, but interventions designed for these users must be layered in terms of content and usability to meet varying levels of functional and media literacy.

Using a model of risk information seeking and processing developed by Griffin, Dunwoody, and Neuwirth (1999), this study looks at predictors of the processing strategies that people apply to health risk information. Specifically, this article focuses on one relationship within the model—the relationship between perceived amount of information needed to deal with a risk and heuristic‐systematic processing. Perceived amount of information needed refers to the gap between one's understanding of a risk and the level of understanding that one needs in order to make a decision about that risk. Building on the work of Chaiken (cf. 1980), the Griffin et al. model predicts—and finds—that the larger the gap, the more likely one will process information systematically. The study employs a novel measure of information processing in a survey setting by sending actual information to participants and then asking them how they attended to it; the researchers evaluate this strategy. Finally, the researchers discuss how these findings might help agencies and practitioners create more effective risk messages.

Looks at television that cross content boundaries (both between and within programming) provide an opportunity to examine the causes of attentional inertia—that looks at television become very much more stable after the first few seconds. Previous research left unresolved whether this inertia is due to expectations or biologic processes (strategic vs. nonstrategic processes), and this study allows direct comparisons. The strength of the inertial relationship varied considerably for different kinds of program boundaries, and also for within-program boundaries, with the latter varying as well by the genre in which they were contained. Taken together, the results provided no evidence for nonstrategic, biological processes causing attentional inertia. Instead, several genre-specific explanations based on expectations and cognitive demands are proposed.