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The work of British epidemiologist Thomas McKeown (died 13 June 1988) is briefly described & assessed. McKeown provided evidence that public hygiene & improved nutritional standards have contributed more to improve health & longevity than the major breakthroughs in curative medicine. While individual responsibility is a necessary element in preventive medicine, McKeown saw some measures as the responsibility of the state. 1 Photograph, 3 References. F. S. J. Ledgister

The unwritten codes that govern social behavior, & the cues given by people engaged in a number of activities -- on holiday, walking on the street, in men's public lavatories, shopping, & among women waiting for friends in public -- are discussed. Mistakes in the production & recognition of cues are attributed to ignorance of the rules or being in an unfamiliar setting. F. S. J. Ledgister