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Purpose. The study reveals the state of journalism in the Kharkiv region, the impact on its social, cultural, and economic specifics, the role of voca-tional education, and working conditions. Methods. Philosophical, general scientific, and specific research methods were used during the research. The principles of historicism and objectivity are also applied. Through analysis, synthesis, and generalization, it was possible to identify and systematize the study's essential components. Methods of journalistic studies, psychology, sociology, etc., allowed to obtain the necessary information and achieve the goal. Results. Ukrainian media professionals do not always have specialized education and are officially employed. The law gives journalists additional rights and responsibilities. Adherence to the code of ethics and professional standards can testify to the quality of media materials. The work of regional media is affected by the following factors: thematic, species, financial. Due to low profits or at the owner's request, the media resort to the creation of manipulative content, ignoring socially essential topics. Many regional online publications do not publish their content, or it is of shallow quality. Although such resources cannot be called media, users continue to cite them without checking the information. There are also highly skilled professional newsrooms that saturate their tapes and airtime with full-fledged journalistic materials and have successfully obtained independent funding sources. Conclusions. Journalistic skills could not be clearly defined, but they can be determined by certain parameters. First of all, high-quality media material must comply with laws and professional standards. Also, it is influenced by the author's erudition, abilities, and moral principles. At the same time, economic and political factors, the biased editorial policy can nullify all the efforts of the journalist. Consistent commitment to ethics and standards, additional self-education, professional trainees, and ...

The article presents the changes taking place in journalism education in Ukraine. The article aims to establish the relevance of the content and evaluation of professional cores of journalism education by participants in the educational process, as well as to rank the students' interest in educational topics and media areas, explore students' understanding of the profession of journalism, and necessary changes dictated by time and world order. The method of a pedagogical experiment was used to diagnose the priorities of journalism education in the conditions of intensifying information wars in the media direction, with the help of questionnaires, observations, and a descriptive method. The result of the research is the establishment of journalism education priorities, declared by future specialists in the field of media. Next is a discussion on the study the evolution of journalism education in the context of intensifying information wars and hostilities in Ukraine is in sight.