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The article investigates the applied and theoretical aspect of the methodology of economic research of business entities in a modern competitive market. The concept of the subject and object of scientific research is established and four features of research objects are indicated. It is established that the method is a method of studying phenomena, which determines a systematic approach to the study of their scientific knowledge and the establishment of truth. The essence of the specifics of economic methodology is studied and the main methods of economic research using general scientific methods in economics are considered, including: method of hypothesis and forecasting, method of analogy and comparisons, methods of induction and deduction, static and dynamic, statistical and mathematical methods, method of computer processing, cumulative method of accumulation and application. The division of economic research into micro– and macro–levels is studied: political economy, macroeconomics, microeconomics, method of analysis and synthesis, methods of abstraction and concretization. Concrete–scientific (empirical) methods of scientific cognition are studied, they are: theoretical methods, formalization, axiomatization, hypothetical method, creation of theory. It is established that the methodological techniques by which specific scientific research is conducted are formed on the basis of general scientific methods and reflect the features of the science through which they are created. These are observation (approbation of substantiation of the put forward hypotheses or intermediate results of research with use of the axiomatized knowledge about object, and also practices of its functioning), experiment (scientifically set experiment according to the purpose of research for check of results of theoretical researches) and introduction of results of research. methodical methods of realization of results of scientific research in practical activity of people).