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This article argues that the concept of media literacy is strengthened when it is understood as media criticism. After briefly tracing the development from concerns about television in the early 1950s to the Aspen Institute's 1992 call for media literacy, the article overviews several types of television criticism to illustrate how criticism embraces and moves beyond mere literacy to provide a vehicle for citizen empowerment and engagement. The conclusion reflects on the ethical impulse in media criticism and on how moral engagement with television by literate and critical citizens can serve to democratize public sphere policy debates over communication in the public sphere.

In his "Ninth Annual Report to the Massachusetts Board of Education" (1846), the Secretary of the Board, Horace Mann, discussed the teaching of moral and civic virtues inside the classrooms of American public schools. "The question now arises," he declared, "and it is a question on which the worth or worthlessness of our free institutions is suspended—whether [our schools] be put in requisition to impart a higher moral tone to the public mind; to enthrone the great ideas of justice, truth, benevolence, and reverence in the breasts of the people." For Mann, of course, the answer was self-evident: it was the special task of public schooling to carry out "a revolution…down among the primordial elements of human character" itself. "[E]very fibre in the nation," he declared, "should be strained to the endeavor…. It is the mission of our age to carry this cause one step further… in its progress of development."